World Trade in Euro of Decorative Stones Reached a New High in 2022

Published by Marcello Antonioni. Jan. 2, 2023 .

Home items Conjuncture Global demand Consumption pattern Export markets Foreign markets International marketing International marketing

Almost all segments have returned to pre-pandemic levels, driven by several BLOC (BLue OCean) markets [ Read all ]

New High for world trade in Metalworking Machine Tools

Published by Marcello Antonioni. Dec. 20, 2022 .

Industrial equipment Conjuncture Global demand Export markets Foreign markets International marketing International marketing

By 2022, all major segments of the sector had recovered to pre-pandemic levels, thanks to the presence of several BLOC markets (BLue OCean) [ Read all ]

BLOC Foreign Markets: the Taps case Study

Published by Luigi Bidoia. Nov. 23, 2022 .

Marketselection Export markets International marketing International marketing

Break into an accelerating foreign market to find your BLue OCean [ Read all ]

Paper converting and converting machines: the opportunities of international markets in a phase of "structural" acceleration

Published by Marcello Antonioni. Oct. 31, 2022 .

Slowdown Planning Marketselection Asia Industrial equipment United States of America Export markets Foreign markets Uncertainty International marketing Foreign market analysis

A couple of cases of high potential markets for exporters of paper and converting machines [ Read all ]

Entry Strategy Assessment: a new tool to support the Market Entry Strategy

Published by Marcello Antonioni. Feb. 16, 2022 .

Planning Internationalisation International marketing Internationalisation tools

To identify the winning strategies of entering the target market [ Read all ]

How to best allocate the 2022-2023 marketing budget for foreign markets

Published by Valerio Ronci. June 29, 2021 .

Bestpractice Marketselection International marketing International marketing

The high return on trade investments implies a structured decision-making process for their distribution in various foreign markets [ Read all ]

Country Relative Score

Published by Luigi Bidoia. June 16, 2021 .

Covid-19 Conjuncture International marketing Internationalisation tools

The daily score of the financial markets on world countries [ Read all ]

ExportPlanning Market Selection: a User Guide

Published by Marzia Moccia. June 9, 2021 .

Planning Bestpractice Marketselection Export markets International marketing Internationalisation tools

ExportPlanning's indicators of opportunity, reliability and accessibility for an effective market selection [ Read all ]

How to evaluate the success of a marketing mix

Published by Rina Villaruel. April 28, 2021 .

Planning Bestpractice Internationalisation SME International marketing International marketing

Setting up some methods to evaluate the marketing mix performance is key to every firm's marketing strategy [ Read all ]

Pricing Strategies in International Marketing Mix

Published by Lukasz Sramkowski. April 14, 2021 .

Food&Beverage Bestpractice SME Export International marketing International marketing

Pricing decisions can determine whether a firm's product/service will or won't be successful [ Read all ]