Planning
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Paper converting and converting machines: the opportunities of international markets in a phase of "structural" acceleration
Published by Marcello Antonioni. .
Slowdown Planning Marketselection Asia Industrial equipment United States of America Export markets Foreign markets Uncertainty International marketing Foreign market analysisA couple of cases of high potential markets for exporters of paper and converting machines [ Read all ]
Entry Strategy Assessment: a new tool to support the Market Entry Strategy
Published by Marcello Antonioni. .
Planning Internationalisation International marketing Internationalisation toolsTo identify the winning strategies of entering the target market [ Read all ]
ExportPlanning Market Selection: a User Guide
Published by Marzia Moccia. .
Planning Bestpractice Marketselection Export markets International marketing Internationalisation toolsExportPlanning's indicators of opportunity, reliability and accessibility for an effective market selection [ Read all ]
How to evaluate the success of a marketing mix
Published by Rina Villaruel. .
Planning Bestpractice Internationalisation SME International marketing International marketingSetting up some methods to evaluate the marketing mix performance is key to every firm's marketing strategy [ Read all ]
"Place" in the 4Ps of Marketing Mix
Published by Rina Villaruel. .
Planning Bestpractice Internationalisation Export International marketing International marketingCustomer needs, along with the nature of the product, significantly impact product distribution [ Read all ]
Marketing Mix: the Standardization vs Adaptation Dilemma
Published by Lukasz Sramkowski. .
Planning Bestpractice SME International marketing International marketingWhat does it mean to standardize or adapt the Marketing Mix to a new market? An analysis of risks and opportunities [ Read all ]
From 4Ps to 7Ps: Towards an Integrated Marketing Mix
Published by Lukasz Sramkowski. .
Planning Bestpractice Internationalisation International marketing International marketingAs technology advances, market dynamics have changed. How to update and integrate the Marketing Mix theory? [ Read all ]
Marketing Mix for different businesses: B2B vs B2C
Published by Lukasz Sramkowski. .
Planning Internationalisation International marketing International marketingLooking into differences of B2B and B2C Marketing Mix [ Read all ]
Access2Markets: tips for consultants
Published by Matteo Olivieri. .
Planning Internationalisation International marketing Market AccessibilityTips for an effective use of the European Commission's Access2Markets portal [ Read all ]
Supporting the Internationalization of SMEs: Marketing Mix
Published by Rina Villaruel. .
Planning Internationalisation International marketing International marketingA well defined marketing mix could be a key for SMEs to explore international markets [ Read all ]