As technology advances, market dynamics have changed. How to update and integrate the Marketing Mix theory?

Published by Lukasz Sramkowski.


From 4Ps to 7Ps: Towards an Integrated Marketing Mix

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ExportPlanning News

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EXPORTPLANNING-Market Research / Analytics:"Index of Administrative Honesty" datamart update

Available the updates for year 2020 of Index of Administrative Honesty by Transparency International for 152 countries: >>Access the Datamart


EXPORTPLANNING Press Release [available in Italian only]

Il commercio mondiale 2020 chiude sopra le aspettative. Vai al comunicato


EXPORTPLANNING-Market Research: Updates of "Automotive Datamart" for 150+ countries

Updates to 2019 of "Automotive Datamart", which combines global automotive trade information with production, sales and demand data.Access the Datamart


EXPORTPLANNING-MarketBarometer updated with the 4th quarter of 2020 (pre-estimates)

MarketBarometer allows real-time assessment of results on foreign markets, using the performance of the major competitor countries as benchmarks. >>Go to the tool