There are 81 Articles in this section

Shifting Consumer Habits: from Fashion to Home&Furniture

Published by Marzia Moccia. .

Covid-19 Great Lockdown Conjuncture Consumption pattern Foreign markets International marketing

The new living context has progressively shifted the search for 'beauty' from goods typically linked to social space to products intended for the domestic sphere [ Read all ]

How to best allocate the 2022-2023 marketing budget for foreign markets

Published by Valerio Ronci. .

Bestpractice Marketselection International marketing International marketing

The high return on trade investments implies a structured decision-making process for their distribution in various foreign markets [ Read all ]

How to evaluate the success of a marketing mix

Published by Rina Villaruel. .

Planning Bestpractice Internationalisation SME International marketing International marketing

Setting up some methods to evaluate the marketing mix performance is key to every firm's marketing strategy [ Read all ]

Pricing Strategies in International Marketing Mix

Published by Lukasz Sramkowski. .

Food&Beverage Bestpractice SME Export International marketing International marketing

Pricing decisions can determine whether a firm's product/service will or won't be successful [ Read all ]

"Place" in the 4Ps of Marketing Mix

Published by Rina Villaruel. .

Planning Bestpractice Internationalisation Export International marketing International marketing

Customer needs, along with the nature of the product, significantly impact product distribution [ Read all ]

How Culture Affects The "4Ps" of Marketing Mix

Published by Lukasz Sramkowski. .

Bestpractice Internationalisation Foreign markets International marketing International marketing

Cultural differences urge firms to diversify their marketing mix [ Read all ]

How Marketing Mix Strategies can Change through the Product’s Lifecycle

Published by Rina Villaruel. .

Bestpractice Internationalisation SME Foreign markets International marketing International marketing

For Marketing Mix to succeed, a firm should properly manage the product's lifecycle [ Read all ]

Marketing Mix: the Standardization vs Adaptation Dilemma

Published by Lukasz Sramkowski. .

Planning Bestpractice SME International marketing International marketing

What does it mean to standardize or adapt the Marketing Mix to a new market? An analysis of risks and opportunities [ Read all ]

How Companies grow Resilience amid Covid-19 Pandemic

Published by Rina Villaruel. .

Internationalisation Great Lockdown SME Export International marketing International marketing

The transformations imposed by the pandemic require an acceleration to the digitalization process of SMEs' marketing strategies [ Read all ]

From 4Ps to 7Ps: Towards an Integrated Marketing Mix

Published by Lukasz Sramkowski. .

Planning Bestpractice Internationalisation International marketing International marketing

As technology advances, market dynamics have changed. How to update and integrate the Marketing Mix theory? [ Read all ]