There are 85 Articles in this section

Measuring demand potential: big data for market selection

Published by Simone Zambelli. .

Internationalisation Emerging markets Export markets Foreign markets International marketing

The importance of intercepting the acceleration stage in the development of imports of a product to enable the enterprise to "capture the moment" [ Read all ]

World trade in Lighting: the Competitive Arena

Published by Marzia Moccia. .

Covid-19 Europe Conjuncture Consumption pattern Italy International marketing

In the lighting segment, Italy and Germany do not catch the positive phase of Global Demand [ Read all ]

The Outlook for the Household-product Markets in the 2022-2025 Scenario

Published by Marcello Antonioni. .

Home items Forecast Foreign markets International marketing

After record year 2021, forecast still favourable for the world trade of Household products [ Read all ]

Shifting Consumer Habits: from Fashion to Home&Furniture

Published by Marzia Moccia. .

Covid-19 Great Lockdown Conjuncture Consumption pattern Foreign markets International marketing

The new living context has progressively shifted the search for 'beauty' from goods typically linked to social space to products intended for the domestic sphere [ Read all ]

How to best allocate the 2022-2023 marketing budget for foreign markets

Published by Valerio Ronci. .

Bestpractice Marketselection International marketing International marketing

The high return on trade investments implies a structured decision-making process for their distribution in various foreign markets [ Read all ]

How to evaluate the success of a marketing mix

Published by Rina Villaruel. .

Planning Bestpractice Internationalisation SME International marketing International marketing

Setting up some methods to evaluate the marketing mix performance is key to every firm's marketing strategy [ Read all ]

Pricing Strategies in International Marketing Mix

Published by Lukasz Sramkowski. .

Food&Beverage Bestpractice SME Export International marketing International marketing

Pricing decisions can determine whether a firm's product/service will or won't be successful [ Read all ]

"Place" in the 4Ps of Marketing Mix

Published by Rina Villaruel. .

Planning Bestpractice Internationalisation Export International marketing International marketing

Customer needs, along with the nature of the product, significantly impact product distribution [ Read all ]

How Culture Affects The "4Ps" of Marketing Mix

Published by Lukasz Sramkowski. .

Bestpractice Internationalisation Foreign markets International marketing International marketing

Cultural differences urge firms to diversify their marketing mix [ Read all ]