SME
Latest news: SME
There are 23 Articles with this tag
World Trade surpasses Projections: Growth intensifies in Q2-2021
Published by Simone Zambelli. .
Conjuncture Global demand Forecast SME Global economic trendsIn the second quarter of 2021, growth in global demand continued and registered a 7% increase in quantity over Q2-2019 [ Read all ]
How to evaluate the success of a marketing mix
Published by Rina Villaruel. .
Planning Bestpractice Internationalisation SME International marketing International marketingSetting up some methods to evaluate the marketing mix performance is key to every firm's marketing strategy [ Read all ]
Pricing Strategies in International Marketing Mix
Published by Lukasz Sramkowski. .
Food&Beverage Bestpractice SME Export International marketing International marketingPricing decisions can determine whether a firm's product/service will or won't be successful [ Read all ]
How Marketing Mix Strategies can Change through the Product’s Lifecycle
Published by Rina Villaruel. .
Bestpractice Internationalisation SME Foreign markets International marketing International marketingFor Marketing Mix to succeed, a firm should properly manage the product's lifecycle [ Read all ]
Marketing Mix: the Standardization vs Adaptation Dilemma
Published by Lukasz Sramkowski. .
Planning Bestpractice SME International marketing International marketingWhat does it mean to standardize or adapt the Marketing Mix to a new market? An analysis of risks and opportunities [ Read all ]
How Companies grow Resilience amid Covid-19 Pandemic
Published by Rina Villaruel. .
Internationalisation Great Lockdown SME Export International marketing International marketingThe transformations imposed by the pandemic require an acceleration to the digitalization process of SMEs' marketing strategies [ Read all ]
Export Checkup: preparatory activity for internationalization planning
Published by Marzia Moccia. .
Planning Internationalisation SME International marketing International marketingThe relevance of the Export Readiness evaluation for the definition of target markets [ Read all ]
Export Management Specializations
Published by Giuseppe Vargiu. .
Planning Bestpractice Internationalisation SME Export Made in Italy Internationalisation toolsExport Management Specializations: Strategy and Operations need different Profiles [ Read all ]
Data-driven Decision-making Processes
Published by Luigi Bidoia. .
Planning Internationalisation SME Data visualization Digital ExportData visualization and Reporting Softwares make data-driven decision-making processes accessible to SMEs. [ Read all ]
Internationalization and Digitalization: Knowledge and Monitoring of Foreign Markets
Published by Luigi Bidoia. .
Internationalisation SME Export markets Digital ExportThanks to Open Data, gaining in-depth knowledge of foreign markets is becoming increasingly easier. [ Read all ]