External Data and their importance in an Internationalisation process

Published by Marzia Moccia. March 6, 2024 .

Planning Internationalisation SME International marketing International marketing

External Data and their importance in an Internationalisation process [ Read all ]

World Trade surpasses Projections: Growth intensifies in Q2-2021

Published by Simone Zambelli. July 28, 2021 .

Conjuncture Global demand Forecast SME Global economic trends

In the second quarter of 2021, growth in global demand continued and registered a 7% increase in quantity over Q2-2019 [ Read all ]

How to evaluate the success of a marketing mix

Published by Rina Villaruel. April 28, 2021 .

Planning Bestpractice Internationalisation SME International marketing International marketing

Setting up some methods to evaluate the marketing mix performance is key to every firm's marketing strategy [ Read all ]

Pricing Strategies in International Marketing Mix

Published by Lukasz Sramkowski. April 14, 2021 .

Food&Beverage Bestpractice SME Export International marketing International marketing

Pricing decisions can determine whether a firm's product/service will or won't be successful [ Read all ]

How Marketing Mix Strategies can Change through the Product’s Lifecycle

Published by Rina Villaruel. March 24, 2021 .

Bestpractice Internationalisation SME Foreign markets International marketing International marketing

For Marketing Mix to succeed, a firm should properly manage the product's lifecycle [ Read all ]

Marketing Mix: the Standardization vs Adaptation Dilemma

Published by Lukasz Sramkowski. March 17, 2021 .

Planning Bestpractice SME International marketing International marketing

What does it mean to standardize or adapt the Marketing Mix to a new market? An analysis of risks and opportunities [ Read all ]

How Companies grow Resilience amid Covid-19 Pandemic

Published by Rina Villaruel. March 10, 2021 .

Internationalisation Great Lockdown SME Export International marketing International marketing

The transformations imposed by the pandemic require an acceleration to the digitalization process of SMEs' marketing strategies [ Read all ]

Export Checkup: preparatory activity for internationalization planning

Published by Marzia Moccia. Jan. 29, 2020 .

Planning Internationalisation SME International marketing International marketing

The relevance of the Export Readiness evaluation for the definition of target markets [ Read all ]

Export Management Specializations

Published by Giuseppe Vargiu. Jan. 20, 2020 .

Planning Bestpractice Internationalisation SME Export Made in Italy Internationalisation tools

Export Management Specializations: Strategy and Operations need different Profiles [ Read all ]

Data-driven Decision-making Processes

Published by Luigi Bidoia. Jan. 16, 2020 .

Planning Internationalisation SME Data visualization Digital Export

Data visualization and Reporting Softwares make data-driven decision-making processes accessible to SMEs. [ Read all ]