There are 1050 articles in the magazine

Post-pandemic economic conjuncture: outlook for international trade

Published by Gloria Zambelli. .

Macroeconomic analysis Total goods Global demand Forecast Uncertainty Global economic trends

The sanitary crisis could accelerate or scale down processes already underway, painting new scenarios. The case of differentiated goods [ Read all ]

Pricing Strategies in International Marketing Mix

Published by Lukasz Sramkowski. .

Food&Beverage Bestpractice SME Export International marketing International marketing

Pricing decisions can determine whether a firm's product/service will or won't be successful [ Read all ]

India: New Covid Wave Poses Risks to Economic Recovery

Published by Alba Di Rosa. .

Covid-19 Exchange rate Asia Emerging markets Uncertainty Exchange rate risk Economic policy Central banks Exchange rates

The Reserve Bank of India intervenes with a new government bond acquisition programme [ Read all ]

"Place" in the 4Ps of Marketing Mix

Published by Rina Villaruel. .

Planning Bestpractice Internationalisation Export International marketing International marketing

Customer needs, along with the nature of the product, significantly impact product distribution [ Read all ]

Chinese Yuan: Retracing its Steps

Published by Alba Di Rosa. .

Covid-19 Exchange rate Asia Emerging markets Chinese yuan Economic policy Central banks Exchange rates

Chinese currency slows down after months of strengthening [ Read all ]

How Culture Affects The "4Ps" of Marketing Mix

Published by Lukasz Sramkowski. .

Bestpractice Internationalisation Foreign markets International marketing International marketing

Cultural differences urge firms to diversify their marketing mix [ Read all ]

Turkish Monetary Policy: Back to Basics

Published by Alba Di Rosa. .

Exchange rate Emerging markets Turkish lira Uncertainty Exchange rate risk Economic policy Central banks Exchange rates

Faced with a 200 basis point rise in the key interest rate, the Erdogan administration breaks with monetary orthodoxy and replaces the new central bank governor [ Read all ]

How Marketing Mix Strategies can Change through the Product’s Lifecycle

Published by Rina Villaruel. .

Bestpractice Internationalisation SME Foreign markets International marketing International marketing

For Marketing Mix to succeed, a firm should properly manage the product's lifecycle [ Read all ]

The impact of Brexit: from the CE to the UKCA mark

Published by Valeria Minasi. .

Export Export markets Brexit Market Accessibility

UKCA mark is the new mark to be used for the foods placed on the British market. It is going to cover many goods on which the CE marking was affixed beforehand. [ Read all ]