World Exports 2025 of Household Products: a preliminary assessment

Progressive worsening of the economic situation, with widespread "minus" signs at the end of the year

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Export Conjuncture Home items Global economic trends
Stampa

The preliminary estimates of world trade for the fourth quarter of 2025, available in the ExportPlanning Information System, confirm the ongoing slowdown in global sales of Household Products1.

In Q4-2025, global sales of Household Products declined, bringing to a negative annual result...

In the most recent quarter (Q4-2025), global exports of finished home products showed a negative trend (-4.6%, at constant prices), reinforcing the weakening of the supply chain economy.

In the preliminary 2025 figures, global home system sales thus recorded an overall decline (-1.2%, at constant prices), worsening compared to the previous year (+4.5%).

.. widespread across almost all sectors
(albeit with varying degrees)...

The table below shows the 2024-2025 performance of global home system exports by sector. The sectoral framework highlights average annual declines (measured at constant prices) for most of the sectors examined in 2025.

World Exports of Household Products: Year-over-Year % changes at constant prices

Year-over-Year % changes at constant prices
Year 2024 Jan-Sep 2025 Q4-2025E Year 2025E
Consumer Electronics - 0.9 + 0.5 + 1.7 + 0.9
Domestic Appliances +10.5 + 2.4 - 6.6 + 0.1
Furniture and Furnishings + 3.1 - 0.4 - 3.3 - 1.1
Lighting Technology + 2.0 + 0.1 -16.0 - 4.5
Home Textiles + 9.8 + 1.6 - 4.5 0.0
Glasses and Tableware + 7.3 + 1.1 - 6.7 - 1.0
Pots and Pans + 7.0 - 5.3 -11.9 - 7.1
Carpets, Tapestries and Wallpaper + 7.3 - 1.1 - 2.4 - 1.4
Cutlery + 8.0 + 2.2 - 4.4 + 0.4
General items for the home + 2.4 - 4.4 - 6.8 - 5.0
TOTAL + 4.5 + 0.1 - 4.6 - 1.2
Source: ExportPlanning - Data Hub - Quarterly Trade Data, World Trade Datamart

Within the Household Products industry, the following performances are noted for 2025:

  • steadiness, measured at constant prices, for world exports of Consumer Electronics2 (+0.9% Year-over-Year, at constant prices), Cutlery3 (+0.4%), Home Appliances4 (+0.1%) and Home Textiles5 (stable compared to 2024);
  • Year-over-Year declines, measured at constant prices, for world exports of Pots and Pans6, Lighting Technology7 (-4.5%), Carpets, Tapestries, Wallpaper8 (-1.4%), Furniture and Furnishings9 (-1.1%), Glasses and Tableware10 (-1.1%), as well as General items for the home11 (-5%).

.. but in a very differentiated picture
at the level of competitor countries.

Despite an overall negative picture, within the group of the 10 main global home system exporters, differentiated performances for 2025 are noted:

  • exports from Turkey (-6%, at constant prices), China (-5.5%), Mexico (-5.1%) and - above all - United States (-7.1%) are showing an average annual decline;
  • exports from Italy are holding steady (-0.1%), despite with highly differentiated sectoral performances;
  • instead, exports from Thailand (+11%), Germany (+9.4%), Poland (+8%), Netherlands (+5.7%) and France (+3.7%) showed sustained Year-over-Year growths.

Conclusions

The most recent trends confirm a deteriorating environment for global Household Products exports.
However, the high heterogeneity of results at the sector level and, above all, at the level of competitor countries suggests to an exporting company the strategic utility of continuously monitoring market conditions, both in terms of demand and the dynamics of its main competitors for its product/strategic business area, in order to best support its international positioning.

The importance of monitoring market conditions
at the "product-specific" level

With the aim of enabling constant monitoring of foreign markets of reference at a "product-specific" level, ExportPlanning offers the Customs Declarations Database service, an "on-demand" supply of monthly market data, customized at the level of customs codes and markets of interest.

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