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From 4Ps to 7Ps: Towards an Integrated Marketing Mix

Published by Lukasz Sramkowski. .

Planning Bestpractice Internationalisation International marketing International marketing

Understanding the topic of differentiation between 4Ps and 7Ps in integrated Marketing Mix [ Read all ]

Marketing Mix for different businesses: B2B vs B2C

Published by Lukasz Sramkowski. .

Planning Internationalisation International marketing International marketing

Looking into differences of B2B and B2C Marketing Mix [ Read all ]

Access2Markets: tips for consultants

Published by Matteo Olivieri. .

Planning Internationalisation International marketing Market Accessibility

Tips for an effective use of the European Commission's Access2Markets portal [ Read all ]

Supporting the Internationalization of SMEs: Marketing Mix

Published by Rina Villaruel. .

Planning Internationalisation International marketing International marketing

A well defined marketing mix could be a key for SMEs to explore international markets [ Read all ]

Export Manager: an increasingly Complex Profession that requires New Training Methods

Published by Matteo Olivieri. .

Planning Internationalisation International marketing Internationalisation tools

An example of a training course that combines tools, method, and field experience [ Read all ]

How to Use ExportPlanning in the Planning Process

Published by Valerio Ronci. .

Planning Bestpractice Internationalisation Internationalisation tools

A case study in the field of hair care products [ Read all ]

"International Market Accessibility" (IMA): Quarterly Wrap-Up

Published by Valeria Minasi. .

Planning Internationalisation Export Foreign markets International marketing Market Accessibility

Quarterly Wrap-Up of Market Accessibility topics covered in ExportPlanning Magazine [ Read all ]

Secondary Sanctions: a disguised restriction on Market Accessibility

Published by Valeria Minasi. .

MENA Planning Internationalisation Emerging markets Export Market Accessibility

Secondary Sanctions: a disguised restriction on Market Accessibility - The case of Iran [ Read all ]

Efficient Collection of Information on Market Accessibility: a critical Success Factor for an Export Project

Published by Valeria Minasi. .

Planning Bestpractice Internationalisation Export International marketing Market Accessibility

The acquisition of market accessibility information is an activity characterized by high economies of scale, which may be convenient to outsource to dedicated providers [ Read all ]