International marketing

From 4Ps to 7Ps: Towards an Integrated Marketing Mix

Published by Lukasz Sramkowski. March 3, 2021 .

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As technology advances, market dynamics have changed. How to update and integrate the Marketing Mix theory? [ Read all ]

Marketing Mix for different businesses: B2B vs B2C

Published by Lukasz Sramkowski. Feb. 24, 2021 .

Planning Internationalisation International marketing International marketing

Looking into differences of B2B and B2C Marketing Mix [ Read all ]

Access2Markets: tips for consultants

Published by Matteo Olivieri. Feb. 24, 2021 .

Planning Internationalisation International marketing Market Accessibility

Tips for an effective use of the European Commission's Access2Markets portal [ Read all ]

Supporting the Internationalization of SMEs: Marketing Mix

Published by Rina Villaruel. Feb. 17, 2021 .

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A well defined marketing mix could be a key for SMEs to explore international markets [ Read all ]

"International Market Accessibility": H2-2020 ExportPlanning's Topics Wrap-up

Published by Stefano Nanni. Jan. 13, 2021 .

International marketing Market Accessibility

Review of the topics covered by EP Magazine in the last semester [ Read all ]

Export Manager: an increasingly Complex Profession that requires New Training Methods

Published by Matteo Olivieri. Jan. 13, 2021 .

Planning Internationalisation International marketing Internationalisation tools

An example of a training course that combines tools, method, and field experience [ Read all ]

The Table Tennis Boom

Published by Marzia Moccia. Dec. 23, 2020 .

Covid-19 Europe Great Lockdown Global demand Consumption pattern Foreign markets International marketing International marketing

The Great Lockdown sustained world demand for table tennis equipment, with an increase in market share even for smaller exporting countries [ Read all ]

Map of the evolution of world imports by type of goods

A Measure of the Changes in Demand by Type of Goods

Published by Luigi Bidoia. Dec. 2, 2020 .

Great Lockdown International marketing Internationalisation tools

How to gauge changes in consumer preferences, investment strategies and value chains? [ Read all ]

Booming E-commerce: a Brief Overview on EU and International Regulations

Published by Matteo Olivieri. Oct. 14, 2020 .

Internationalisation Importexport International marketing Digital Export

The trade of goods and services online represents, on one hand, a sector in rapid and progressive development, on the other, a world not yet fully known. [ Read all ]