Entry Strategy Assessment: a new tool to support the Market Entry Strategy

Published by Marcello Antonioni. Feb. 16, 2022 .

Planning Internationalisation International marketing Internationalisation tools

To identify the winning strategies of entering the target market [ Read all ]

How to best allocate the 2022-2023 marketing budget for foreign markets

Published by Valerio Ronci. June 29, 2021 .

Bestpractice Marketselection International marketing International marketing

The high return on trade investments implies a structured decision-making process for their distribution in various foreign markets [ Read all ]

Country Relative Score

Published by Luigi Bidoia. June 16, 2021 .

Covid-19 Conjuncture International marketing Internationalisation tools

The daily score of the financial markets on world countries [ Read all ]

ExportPlanning Market Selection: a User Guide

Published by Marzia Moccia. June 9, 2021 .

Planning Bestpractice Marketselection Export markets International marketing Internationalisation tools

ExportPlanning's indicators of opportunity, reliability and accessibility for an effective market selection [ Read all ]

How to evaluate the success of a marketing mix

Published by Rina Villaruel. April 28, 2021 .

Planning Bestpractice Internationalisation SME International marketing International marketing

Setting up some methods to evaluate the marketing mix performance is key to every firm's marketing strategy [ Read all ]

Pricing Strategies in International Marketing Mix

Published by Lukasz Sramkowski. April 14, 2021 .

Food&Beverage Bestpractice SME Export International marketing International marketing

Pricing decisions can determine whether a firm's product/service will or won't be successful [ Read all ]

"Place" in the 4Ps of Marketing Mix

Published by Rina Villaruel. April 7, 2021 .

Planning Bestpractice Internationalisation Export International marketing International marketing

Customer needs, along with the nature of the product, significantly impact product distribution [ Read all ]

How Culture Affects The "4Ps" of Marketing Mix

Published by Lukasz Sramkowski. March 31, 2021 .

Bestpractice Internationalisation Foreign markets International marketing International marketing

Cultural differences urge firms to diversify their marketing mix [ Read all ]

How Marketing Mix Strategies can Change through the Product’s Lifecycle

Published by Rina Villaruel. March 24, 2021 .

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For Marketing Mix to succeed, a firm should properly manage the product's lifecycle [ Read all ]

Marketing Mix: the Standardization vs Adaptation Dilemma

Published by Lukasz Sramkowski. March 17, 2021 .

Planning Bestpractice SME International marketing International marketing

What does it mean to standardize or adapt the Marketing Mix to a new market? An analysis of risks and opportunities [ Read all ]