Export Checkup: preparatory activity for internationalization planning

Published by Marzia Moccia. Jan. 29, 2020 .

Planning Internationalisation SME International marketing International marketing

The relevance of the Export Readiness evaluation for the definition of target markets [ Read all ]

Remote Management of Foreign Customers

Published by Valerio Ronci. Jan. 12, 2020 .

Internationalisation International marketing Internationalization and digitalization

New ICT technologies allow Small or Medium-sized enterprises to put the customer at the centre of their business activities [ Read all ]

Lead Generation in International Markets

Published by Valerio Ronci. Dec. 31, 2019 .

International marketing Internationalization and digitalization

New ICT and inbound marketing are revolutionizing SMEs' access to international markets [ Read all ]

Internationalization and Digitalization

Published by Luigi Bidoia. Dec. 11, 2019 .

Premium price Internationalisation SME International marketing Internationalization and digitalization

From unbundling to differentiation based globalization: the opportunities for SMEs. [ Read all ]

The Growth of the Packaging User Sectors: focus on the Pharmaceutical Industry

Published by Marcello Antonioni. Dec. 9, 2019 .

Forecast Industries Consumption pattern Foreign markets International marketing Premium price Global demand Health products International marketing

Particularly favourable dynamics of world trade in Biotechnological Drugs, with growth especially in the Premium-Price segments. [ Read all ]

The growth of the packaging user sectors: focus on the Perfumes and Cosmetics industry

Published by Marcello Antonioni. Nov. 29, 2019 .

Global demand Forecast Consumption pattern Foreign markets Made in Italy International marketing Europe Premium price Fashion Asia Export International marketing

Particularly favourable dynamics of world trade, especially in the Premium-Price segments. [ Read all ]

Packaging Industry: the long-term Growth of end-user Sectors

Published by Marcello Antonioni. Nov. 25, 2019 .

Global demand Forecast Industries Consumption pattern International marketing Food&Beverage Intermediate goods Premium price Fashion Internationalisation Health products International marketing

Opportunities for companies in the Packaging supply chain from the Premium growths of world sales of packaged Food and Beverage, Homecare and Personal Care, Perfumes and Cosmetics, Pharmaceuticals [ Read all ]

Technical Textile for Sportswear: a Fast-Growing Business at an International Level

Published by Marcello Antonioni. Oct. 2, 2019 .

Fashion Internationalisation Forecast Consumption pattern International marketing Made in Italy International marketing

Definitely growing faster than sector benchmarks [ Read all ]

US Healthcare Market: A Successful Entry Strategy of a SME [2nd part]

Published by Bruno Borganti. Sept. 16, 2019 .

Planning Internationalisation Health products United States of America International marketing International marketing

Definition and implementation of a Market-Entry Model for a European small manufacturer: Case Study (part 2, follows previous article) [ Read all ]

Brief Guide to Safely Export Cosmetics to the US

Published by Marianna Siani. Sept. 11, 2019 .

Planning Internationalisation SME United States of America Export markets International marketing International marketing

The regulatory aspects to consider before starting export activities [ Read all ]