Latest news: Internationalisation
There are 115 Articles with this tag

Agricultural Machinery and the geography of potential

Published by Simone Zambelli. .

Internationalisation Emerging markets Export markets Foreign markets Foreign market analysis

On the occasion of the opening of EIMA, some case studies for the Agricultural Machinery segment [ Read all ]

The importance of the import acceleration phase: an ally against the crisis

Published by Simone Zambelli. .

Internationalisation Emerging markets Export markets Foreign markets International marketing

Knowing the accelerating import phase of a product in a certain market is a significant growth driver, and an ally in combating downward economic trends [ Read all ]

Measuring demand potential: big data for market selection

Published by Simone Zambelli. .

Internationalisation Emerging markets Export markets Foreign markets International marketing

The importance of intercepting the acceleration stage in the development of imports of a product to enable the enterprise to "capture the moment" [ Read all ]

Entry Strategy Assessment: a new tool to support the Market Entry Strategy

Published by Marcello Antonioni. .

Planning Internationalisation International marketing Internationalisation tools

To identify the winning strategies of entering the target market [ Read all ]

Analysis of Italian and French exports to China: a focus on the agri-food industry

Published by Simone Zambelli. .

Fashion Food&Beverage Asia Internationalisation Export Agribusiness

The strong Italian delay of agro-foods in China is compensated by the good performance of the fashion system [ Read all ]

Import Development Stages: the Cases of Sweden, United Arab Emirates and Yemen

Published by Alessandro Ferrari. .

Internationalisation Importexport Import Foreign market analysis

Knowing imports' stages of development as key for the definition of a market entry strategy [ Read all ]

The exploits of European sales of Furniture and Home Products to the US

Published by Marcello Antonioni. .

Home items Europe Internationalisation Conjuncture United States of America Global economic trends

Many of the Home&Furnishings segments are currently at their peak levels [ Read all ]

Focusing vs diversification: a case study

Published by Pier Paolo Galbusera. .

Bestpractice Internationalisation Internationalisation tools

The relevance of data in business decisions [ Read all ]

How to evaluate the success of a marketing mix

Published by Rina Villaruel. .

Planning Bestpractice Internationalisation SME International marketing International marketing

Setting up some methods to evaluate the marketing mix performance is key to every firm's marketing strategy [ Read all ]