Latest news: Internationalisation
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Entry Strategy Assessment: a new tool to support the Market Entry Strategy

Published by Marcello Antonioni. .

Planning Internationalisation International marketing Internationalisation tools

To identify the winning strategies of entering the target market [ Read all ]

Analysis of Italian and French exports to China: a focus on the agri-food industry

Published by Simone Zambelli. .

Fashion Food&Beverage Asia Internationalisation Export Agribusiness

The strong Italian delay of agro-foods in China is compensated by the good performance of the fashion system [ Read all ]

Import Development Stages: the Cases of Sweden, United Arab Emirates and Yemen

Published by Alessandro Ferrari. .

Internationalisation Importexport Import Foreign market analysis

Knowing imports' stages of development as key for the definition of a market entry strategy [ Read all ]

The exploits of European sales of Furniture and Home Products to the US

Published by Marcello Antonioni. .

Home items Europe Internationalisation Conjuncture United States of America Global economic trends

Many of the Home&Furnishings segments are currently at their peak levels [ Read all ]

Focusing vs diversification: a case study

Published by Pier Paolo Galbusera. .

Bestpractice Internationalisation Internationalisation tools

The relevance of data in business decisions [ Read all ]

How to evaluate the success of a marketing mix

Published by Rina Villaruel. .

Planning Bestpractice Internationalisation SME International marketing International marketing

Setting up some methods to evaluate the marketing mix performance is key to every firm's marketing strategy [ Read all ]

"Place" in the 4Ps of Marketing Mix

Published by Rina Villaruel. .

Planning Bestpractice Internationalisation Export International marketing International marketing

Customer needs, along with the nature of the product, significantly impact product distribution [ Read all ]

How Culture Affects The "4Ps" of Marketing Mix

Published by Lukasz Sramkowski. .

Bestpractice Internationalisation Foreign markets International marketing International marketing

Cultural differences urge firms to diversify their marketing mix [ Read all ]

How Marketing Mix Strategies can Change through the Product’s Lifecycle

Published by Rina Villaruel. .

Bestpractice Internationalisation SME Foreign markets International marketing International marketing

For Marketing Mix to succeed, a firm should properly manage the product's lifecycle [ Read all ]