Fashion/Personal Care Products: international trade results in June 2026

Signs of a strengthening in world sales, after a weak first part of the year (though with some sectors growing strongly)

.

Fashion Conjuncture Export Global economic trends
Stampa

June 2026 results for the Fashion/Personal Care industry

As part of the monthly update of the ExportPlanning Information System (covering world trade for more than 5,500 products, 3,000 strategic business areas, 220 sectors and 20 industries), the June 2026 data point to a significant acceleration in the growth trend of world trade in Fashion/Personal Care products1.

June data show an improvement in world sales of the Fashion/Personal Care industry...

In June, world trade in the Fashion/Personal Care System grew by 3% in dollar terms, corresponding to a change in real terms (at constant prices)2 of 3.3 percentage points.

This therefore represents an acceleration — still to be confirmed in the coming months — compared with the (admittedly mild) growth pace of the first half of the year: over the January–June 2026 period, real year-on-year growth came in at just +0.4% in dollar values (-0.3% at constant prices), confirming a trend only slightly more favorable than the 2025 average (-1.3% at constant prices).

...compared with a still-weak start to the year,
only slightly better than the 2025 average.

World Trade of Fashion/Personal Care products:
Year-over-Year changes

Total industry June 2026 Jan-Jun 2026
in dollars + 3.0% + 0.4%
at constant prices + 3.3% - 0.3%
Source: ExportPlanning - Monthly Trade Data

June 2026 results by Fashion/Personal Care sectors

The sectoral picture for Fashion/Personal Care products shows wide heterogeneity in performance

The analysis of the updated June data on world exports of Fashion/Personal Care products shows a rather differentiated picture at the sector level.

In particular, over the first 6 months of 2026 the sectoral picture of world trade in Fashion/Personal Care products shows the following cumulative year-on-year performances in the constant-price measure:

  • Leading (booming) sectors:
    • Sports goods and musical instruments: thanks to +11% in June, the sector shows year-on-year growth close to 9 percentage points;
    • Bicycles, strollers and vehicles for the disabled: the sector shows year-on-year growth of 8.3 percentage points, boosted by a +16.8% increase in June;
    • Perfumes and cosmetics: the sector recorded year-on-year growth of 8.1 percentage points, reinforced by the acceleration seen in June (+13%);
  • Lagging (slowing) sectors:
    • Footwear: the sector is down more than 6 percentage points year-on-year, with weak signs of easing difficulty recorded in June (-1.4%);
    • Jewelry, watches and costume jewelry: the sector posted a year-on-year decline of more than 7 percentage points, with only weak signs of easing in June (-1.9%);
    • Underwear and hosiery: the sector, despite a moderate improvement in June (+1.7%), shows a negative result for the first six months (-1.6%).

Fashion/Personal Care industry: world trade trends by sectors:
year-on-year changes at constant prices

Sectors June 2026 Jan-Jun 2026
Underwear and hosiery + 1.7% - 1.6%
Outerwear + 4.5% + 2.0%
Clothing accessories +10.8% + 5.1%
Bags, luggage and wallets + 4.4% + 1.0%
Footwear - 1.4% - 6.4%
Perfumes and cosmetics +13.0% + 8.1%
Lenses and eyewear + 9.0% + 6.4%
Photo-optical products - 1.0% + 0.0%
Sports goods and musical instruments +11.0% + 8.6%
Bicycles, strollers and vehicles for the disabled +16.8% + 8.3%
Small personal-care appliances + 8.3% + 1.2%
Books and other creative products - 6.4% + 1.0%
Jewelry, watches and costume jewelry - 1.9% - 7.2%
Other Fashion/Personal Care products + 7.9% + 3.2%
TOTAL FASHION/PERSONAL CARE + 3.3% - 0.3%
Source: ExportPlanning - Monthly Trade Data

Conclusions

The June data confirm an evolving picture for world sales of the Fashion/Personal Care industry: the year-on-year improvement recorded in the month, if confirmed by the coming data releases, could mark a turning point relative to the widespread weakness that characterized the early part of the year.

However, significant heterogeneity between sectors remains: on one hand, sectors such as sports goods, musical instruments, bicycles, perfumes and cosmetics show a solid, structural dynamic, while on the other, sectors such as footwear continue to face more persistent difficulties, despite some tentative signs of easing.

In a context still marked by high month-to-month variability — as demonstrated by the case of underwear and hosiery, whose cumulative result remains negative despite a positive monthly figure — it becomes crucial for exporting companies to be able to rely on granular monitoring tools, capable of distinguishing the dynamics of individual markets and products.

With the aim of enabling constant monitoring of key foreign markets at a product-specific level, ExportPlanning offers the Customs Declarations Database service, an "on-demand" supply of monthly market data, customizable at the level of customs codes and markets of interest.

In this sense, ExportPlanning's Customs Declaration Database service makes it possible to continuously track the evolution of trade flows at the level of customs code and destination market, supporting strategic decisions in a still-uncertain international environment.

1) See the list of sectors included in the descriptive sheet for this industry.
2) In the World Trade Dataset of the ExportPlanning Information System, the measure Quantities at constant prices (Q) has been constructed. This measure incorporates a deflation process, whereby the historical series of monetary values (V) has been transformed into a corresponding series expressed at constant prices, with reference to a specific year, known as the base year. For a description of the methodology applied, see the Methodological Note of the World Trade Dataset.