Bestpractice
Latest news: Bestpractice
There are 57 Articles with this tag
Data Visualization and Reporting Software to make internationalization decision-making processes increasingly cost-effective
Published by Marcello Antonioni. .
Planning Bestpractice Internationalisation Check performance International marketing Data visualization Internationalisation toolsExportPlanning tools to support data-driven decision-making processes [ Read all ]
Focusing vs diversification: a case study
Published by Pier Paolo Galbusera. .
Bestpractice Internationalisation Internationalisation toolsThe relevance of data in business decisions [ Read all ]
How to best allocate the 2022-2023 marketing budget for foreign markets
Published by Valerio Ronci. .
Bestpractice Marketselection International marketing International marketingThe high return on trade investments implies a structured decision-making process for their distribution in various foreign markets [ Read all ]
ExportPlanning Market Selection: a User Guide
Published by Marzia Moccia. .
Planning Bestpractice Marketselection Export markets International marketing Internationalisation toolsExportPlanning's indicators of opportunity, reliability and accessibility for an effective market selection [ Read all ]
How to evaluate the success of a marketing mix
Published by Rina Villaruel. .
Planning Bestpractice Internationalisation SME International marketing International marketingSetting up some methods to evaluate the marketing mix performance is key to every firm's marketing strategy [ Read all ]
Pricing Strategies in International Marketing Mix
Published by Lukasz Sramkowski. .
Food&Beverage Bestpractice SME Export International marketing International marketingPricing decisions can determine whether a firm's product/service will or won't be successful [ Read all ]
"Place" in the 4Ps of Marketing Mix
Published by Rina Villaruel. .
Planning Bestpractice Internationalisation Export International marketing International marketingCustomer needs, along with the nature of the product, significantly impact product distribution [ Read all ]
How Culture Affects The "4Ps" of Marketing Mix
Published by Lukasz Sramkowski. .
Bestpractice Internationalisation Foreign markets International marketing International marketingCultural differences urge firms to diversify their marketing mix [ Read all ]
How Marketing Mix Strategies can Change through the Product’s Lifecycle
Published by Rina Villaruel. .
Bestpractice Internationalisation SME Foreign markets International marketing International marketingFor Marketing Mix to succeed, a firm should properly manage the product's lifecycle [ Read all ]
Marketing Mix: the Standardization vs Adaptation Dilemma
Published by Lukasz Sramkowski. .
Planning Bestpractice SME International marketing International marketingWhat does it mean to standardize or adapt the Marketing Mix to a new market? An analysis of risks and opportunities [ Read all ]