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There are 47 Articles with this tag

From 4Ps to 7Ps: Towards an Integrated Marketing Mix

Published by Lukasz Sramkowski. .

Planning Bestpractice Internationalisation International marketing International marketing

As technology advances, market dynamics have changed. How to update and integrate the Marketing Mix theory? [ Read all ]

How to Use ExportPlanning in the Planning Process

Published by Valerio Ronci. .

Planning Bestpractice Internationalisation Internationalisation tools

A case study in the field of hair care products [ Read all ]

The Choice of Target Market in an Internationalization Project

Published by Pier Paolo Galbusera. .

Bestpractice Internationalisation Internationalisation tools

Internationalizing is something quite different from simply exporting The internationalization process is not a synonym for mere export. Exporting can take place, in fact, even in the absence... [ Read all ]

Efficient Collection of Information on Market Accessibility: a critical Success Factor for an Export Project

Published by Valeria Minasi. .

Planning Bestpractice Internationalisation Export International marketing Market Accessibility

The acquisition of market accessibility information is an activity characterized by high economies of scale, which may be convenient to outsource to dedicated providers [ Read all ]

Export Readiness Assessment as a pivotal step for a successful International Planning

Published by Marcello Antonioni. .

Planning Bestpractice Internationalisation International marketing Internationalisation tools

The evaluation of internal factors for an optimal Market Selection and related Market Entry Strategy [ Read all ]

Export Management Specializations

Published by Giuseppe Vargiu. .

Planning Bestpractice Internationalisation SME Export Made in Italy Internationalisation tools

Export Management Specializations: Strategy and Operations need different Profiles [ Read all ]

How to Succeed in Foreign Markets: Tools and Methods for SMEs

Published by Marcello Antonioni. .

Planning Bestpractice Internationalisation SME International marketing Internationalisation tools

ExportPlanning's Approach: integrated phases in a single process [ Read all ]

Watches, smartphones or smartwatches

Published by Luigi Bidoia. .

Premium price Fashion Bestpractice International marketing

The Swiss defence from smartphones and smartwatches invasion [ Read all ]

Maneggiare con cura

Published by Luigi Bidoia. .

Bestpractice Internationalisation Foreign markets Foreign market analysis

Doing business: una informazione utile alla conoscenza dei mercati esteri, ma partendo dalle misure che lo compongono. [ Read all ]