Articles archive

World Economic Outlook April 2021: economic recovery improves

Published by Marzia Moccia. April 28, 2021 .

IMF Macroeconomic analysis Uncertainty Conjuncture Foreign markets Covid-19 Global economic trends

In 2021 the recovery to pre-pandemic GDP levels is strongly driven by the US and China; more gradual upturn for major European markets [ Read all ]

Post-pandemic economic conjuncture: outlook for international trade

Published by Gloria Zambelli. April 21, 2021 .

Macroeconomic analysis Uncertainty Forecast Global demand Total goods Global economic trends

The sanitary crisis could accelerate or scale down processes already underway, painting new scenarios. The case of differentiated goods [ Read all ]

New US sanctions on Russia: what impact on the ruble?

Published by Alba Di Rosa. April 16, 2021 .

Russian rouble Exchange rate Central banks Uncertainty Economic policy United States of America Exchange rate risk Covid-19 Emerging markets Exchange rates

Sanctions hit bond market, but don't ban secondary market trading [ Read all ]

Pricing Strategies in International Marketing Mix

Published by Lukasz Sramkowski. April 14, 2021 .

SME Bestpractice Food&Beverage Export International marketing International marketing

Pricing decisions can determine whether a firm's product/service will or won't be successful [ Read all ]

India: New Covid Wave Poses Risks to Economic Recovery

Published by Alba Di Rosa. April 12, 2021 .

Exchange rate Asia Central banks Uncertainty Economic policy Exchange rate risk Covid-19 Emerging markets Exchange rates

The Reserve Bank of India intervenes with a new government bond acquisition programme [ Read all ]

"Place" in the 4Ps of Marketing Mix

Published by Rina Villaruel. April 7, 2021 .

Planning Bestpractice Export Internationalisation International marketing International marketing

Customer needs, along with the nature of the product, significantly impact product distribution [ Read all ]

Chinese Yuan: Retracing its Steps

Published by Alba Di Rosa. April 2, 2021 .

Exchange rate Asia Central banks Economic policy Chinese yuan Covid-19 Emerging markets Exchange rates

Chinese currency slows down after months of strengthening [ Read all ]

How Culture Affects The "4Ps" of Marketing Mix

Published by Lukasz Sramkowski. March 31, 2021 .

Foreign markets Bestpractice Internationalisation International marketing International marketing

Cultural differences urge firms to diversify their marketing mix [ Read all ]

Turkish Monetary Policy: Back to Basics

Published by Alba Di Rosa. March 26, 2021 .

Exchange rate Central banks Uncertainty Economic policy Exchange rate risk Turkish lira Emerging markets Exchange rates

Faced with a 200 basis point rise in the key interest rate, the Erdogan administration breaks with monetary orthodoxy and replaces the new central bank governor [ Read all ]

How Marketing Mix Strategies can Change through the Product’s Lifecycle

Published by Rina Villaruel. March 24, 2021 .

SME Foreign markets Bestpractice Internationalisation International marketing International marketing

For Marketing Mix to succeed, a firm should properly manage the product's lifecycle [ Read all ]