From 4Ps to 7Ps: Towards an Integrated Marketing Mix

Published by Lukasz Sramkowski. March 3, 2021 .

Planning Bestpractice Internationalisation International marketing International marketing

As technology advances, market dynamics have changed. How to update and integrate the Marketing Mix theory? [ Read all ]

Marketing Mix for different businesses: B2B vs B2C

Published by Lukasz Sramkowski. Feb. 24, 2021 .

Planning Internationalisation International marketing International marketing

Looking into differences of B2B and B2C Marketing Mix [ Read all ]

Access2Markets: tips for consultants

Published by Matteo Olivieri. Feb. 24, 2021 .

Planning Internationalisation International marketing Market Accessibility

Tips for an effective use of the European Commission's Access2Markets portal [ Read all ]

Supporting the Internationalization of SMEs: Marketing Mix

Published by Rina Villaruel. Feb. 17, 2021 .

Planning Internationalisation International marketing International marketing

A well defined marketing mix could be a key for SMEs to explore international markets [ Read all ]

EU Investment Goods Exports in 2020: Widespread Falls, but less Pronounced than in 2009

Published by Marcello Antonioni. Jan. 27, 2021 .

Metal industry Internationalisation Great Lockdown Conjuncture Global economic trends

Average declines between 10 and 15 percentage points; exceptions from ITC Tools and Services (-1.4%) and Agricultural Equipment (-2.8%) [ Read all ]

Export Manager: an increasingly Complex Profession that requires New Training Methods

Published by Matteo Olivieri. Jan. 13, 2021 .

Planning Internationalisation International marketing Internationalisation tools

An example of a training course that combines tools, method, and field experience [ Read all ]

Ready for Export? A Question of Key Importance to Start a Successful Internationalization Project

Published by Marcello Antonioni. Dec. 7, 2020 .

Planning Bestpractice Internationalisation Internationalisation tools

The utility of diagnostic tools profiled by type of enterprise [ Read all ]

How to Use ExportPlanning in the Planning Process

Published by Valerio Ronci. Nov. 18, 2020 .

Planning Bestpractice Internationalisation Internationalisation tools

A case study in the field of hair care products [ Read all ]

How to Select a Target Market

Published by Pierantonio Gallu. Nov. 10, 2020 .

Internationalisation Foreign markets Internationalisation tools

Using ExportPlanning for the analysis and the choice of target markets in an internationalization strategy: a case study [ Read all ]

The New Access2markets Portal: Information Support on Market Accessibility for Companies Exporting in the EU

Published by Valeria Minasi. Oct. 27, 2020 .

Europe Internationalisation Export markets Market Accessibility

The new system combines the potential of two existing databases (Market Access Database and EU Trade Helpdesk) in a single multipurpose portal [ Read all ]