Entry Strategy Assessment: a new tool to support the Market Entry Strategy

Published by Marcello Antonioni. Feb. 16, 2022 .

Planning Internationalisation International marketing Internationalisation tools

To identify the winning strategies of entering the target market [ Read all ]

Analysis of Italian and French exports to China: a focus on the agri-food industry

Published by Simone Zambelli. Jan. 12, 2022 .

Fashion Food&Beverage Asia Internationalisation Export Agribusiness

The strong Italian delay of agro-foods in China is compensated by the good performance of the fashion system [ Read all ]

Import Development Stages: the Cases of Sweden, United Arab Emirates and Yemen

Published by Alessandro Ferrari. Nov. 30, 2021 .

Internationalisation Importexport Import Foreign market analysis

Knowing imports' stages of development as key for the definition of a market entry strategy [ Read all ]

The exploits of European sales of Furniture and Home Products to the US

Published by Marcello Antonioni. Oct. 13, 2021 .

Home items Europe Internationalisation Conjuncture United States of America Global economic trends

Many of the Home&Furnishings segments are currently at their peak levels [ Read all ]

Focusing vs diversification: a case study

Published by Pier Paolo Galbusera. June 30, 2021 .

Bestpractice Internationalisation Internationalisation tools

The relevance of data in business decisions [ Read all ]

How to evaluate the success of a marketing mix

Published by Rina Villaruel. April 28, 2021 .

Planning Bestpractice Internationalisation SME International marketing International marketing

Setting up some methods to evaluate the marketing mix performance is key to every firm's marketing strategy [ Read all ]

"Place" in the 4Ps of Marketing Mix

Published by Rina Villaruel. April 7, 2021 .

Planning Bestpractice Internationalisation Export International marketing International marketing

Customer needs, along with the nature of the product, significantly impact product distribution [ Read all ]

How Culture Affects The "4Ps" of Marketing Mix

Published by Lukasz Sramkowski. March 31, 2021 .

Bestpractice Internationalisation Foreign markets International marketing International marketing

Cultural differences urge firms to diversify their marketing mix [ Read all ]

How Marketing Mix Strategies can Change through the Product’s Lifecycle

Published by Rina Villaruel. March 24, 2021 .

Bestpractice Internationalisation SME Foreign markets International marketing International marketing

For Marketing Mix to succeed, a firm should properly manage the product's lifecycle [ Read all ]

How Companies grow Resilience amid Covid-19 Pandemic

Published by Rina Villaruel. March 10, 2021 .

Internationalisation Great Lockdown SME Export International marketing International marketing

The transformations imposed by the pandemic require an acceleration to the digitalization process of SMEs' marketing strategies [ Read all ]