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Green Transition drives Global sales of Switchboards

Published by Marcello Antonioni. .

Planning High-tech International marketing Uncertainty Conjuncture Slowdown Foreign markets Export markets Foreign market analysis

The excellent performance of global exports of switchboards: which are the most driving international markets in 2023? Which are the best performing competitor countries? [ Read all ]

The BLOC markets push world trade in Home Textiles to All-time high

Published by Marcello Antonioni. .

Home items Planning International marketing Foreign markets Consumption pattern International marketing

In pre-final 2022, world trade in the sector reached a new record, both in terms of values and at constant prices, thanks to the presence of several BLue OCean (BLOC) markets [ Read all ]

Entry Strategy Assessment: a new tool to support the Market Entry Strategy

Published by Marcello Antonioni. .

Planning Internationalisation International marketing Internationalisation tools

To identify the winning strategies of entering the target market [ Read all ]

ExportPlanning Market Selection: a User Guide

Published by Marzia Moccia. .

Bestpractice Planning International marketing Marketselection Export markets Internationalisation tools

ExportPlanning's indicators of opportunity, reliability and accessibility for an effective market selection [ Read all ]

How to evaluate the success of a marketing mix

Published by Rina Villaruel. .

SME Bestpractice Internationalisation Planning International marketing International marketing

Setting up some methods to evaluate the marketing mix performance is key to every firm's marketing strategy [ Read all ]

"Place" in the 4Ps of Marketing Mix

Published by Rina Villaruel. .

Planning Bestpractice Export Internationalisation International marketing International marketing

Customer needs, along with the nature of the product, significantly impact product distribution [ Read all ]