International marketing

The Outlook for the Household-product Markets in the 2022-2025 Scenario

Published by Marcello Antonioni. May 3, 2022 .

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After record year 2021, forecast still favourable for the world trade of Household products [ Read all ]

Shifting Consumer Habits: from Fashion to Home&Furniture

Published by Marzia Moccia. Sept. 22, 2021 .

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The new living context has progressively shifted the search for 'beauty' from goods typically linked to social space to products intended for the domestic sphere [ Read all ]

How to best allocate the 2022-2023 marketing budget for foreign markets

Published by Valerio Ronci. June 29, 2021 .

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The high return on trade investments implies a structured decision-making process for their distribution in various foreign markets [ Read all ]

How to evaluate the success of a marketing mix

Published by Rina Villaruel. April 28, 2021 .

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Setting up some methods to evaluate the marketing mix performance is key to every firm's marketing strategy [ Read all ]

Pricing Strategies in International Marketing Mix

Published by Lukasz Sramkowski. April 14, 2021 .

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Pricing decisions can determine whether a firm's product/service will or won't be successful [ Read all ]

"Place" in the 4Ps of Marketing Mix

Published by Rina Villaruel. April 7, 2021 .

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Customer needs, along with the nature of the product, significantly impact product distribution [ Read all ]

How Culture Affects The "4Ps" of Marketing Mix

Published by Lukasz Sramkowski. March 31, 2021 .

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Cultural differences urge firms to diversify their marketing mix [ Read all ]

How Marketing Mix Strategies can Change through the Product’s Lifecycle

Published by Rina Villaruel. March 24, 2021 .

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For Marketing Mix to succeed, a firm should properly manage the product's lifecycle [ Read all ]

Marketing Mix: the Standardization vs Adaptation Dilemma

Published by Lukasz Sramkowski. March 17, 2021 .

Planning Bestpractice SME International marketing International marketing

What does it mean to standardize or adapt the Marketing Mix to a new market? An analysis of risks and opportunities [ Read all ]

How Companies grow Resilience amid Covid-19 Pandemic

Published by Rina Villaruel. March 10, 2021 .

Internationalisation Great Lockdown SME Export International marketing International marketing

The transformations imposed by the pandemic require an acceleration to the digitalization process of SMEs' marketing strategies [ Read all ]