International marketing

"Place" in the 4Ps of Marketing Mix

Published by Rina Villaruel. April 7, 2021 .

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Customer needs, along with the nature of the product, significantly impact product distribution [ Read all ]

How Culture Affects The "4Ps" of Marketing Mix

Published by Lukasz Sramkowski. March 31, 2021 .

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Cultural differences urge firms to diversify their marketing mix [ Read all ]

How Marketing Mix Strategies can Change through the Product’s Lifecycle

Published by Rina Villaruel. March 24, 2021 .

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For Marketing Mix to succeed, a firm should properly manage the product's lifecycle [ Read all ]

Marketing Mix: the Standardization vs Adaptation Dilemma

Published by Lukasz Sramkowski. March 17, 2021 .

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What does it mean to standardize or adapt the Marketing Mix to a new market? An analysis of risks and opportunities [ Read all ]

How Companies grow Resilience amid Covid-19 Pandemic

Published by Rina Villaruel. March 10, 2021 .

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The transformations imposed by the pandemic require an acceleration to the digitalization process of SMEs' marketing strategies [ Read all ]

From 4Ps to 7Ps: Towards an Integrated Marketing Mix

Published by Lukasz Sramkowski. March 3, 2021 .

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As technology advances, market dynamics have changed. How to update and integrate the Marketing Mix theory? [ Read all ]

Marketing Mix for different businesses: B2B vs B2C

Published by Lukasz Sramkowski. Feb. 24, 2021 .

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Looking into differences of B2B and B2C Marketing Mix [ Read all ]

Supporting the Internationalization of SMEs: Marketing Mix

Published by Rina Villaruel. Feb. 17, 2021 .

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A well defined marketing mix could be a key for SMEs to explore international markets [ Read all ]

The Table Tennis Boom

Published by Marzia Moccia. Dec. 23, 2020 .

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The Great Lockdown sustained world demand for table tennis equipment, with an increase in market share even for smaller exporting countries [ Read all ]

Small Household Appliances: a Counter-trend Dynamics

Published by Marzia Moccia. Dec. 17, 2020 .

Home items Made in Italy Conjuncture Consumption pattern Covid-19 Great Lockdown International marketing

In the first 9 months of the year, world demand of small appliances reported a 7% growth YoY; best results for small kitchen appliances [ Read all ]