International marketing

From 4Ps to 7Ps: Towards an Integrated Marketing Mix

Published by Lukasz Sramkowski. March 3, 2021 .

Planning Bestpractice Internationalisation International marketing International marketing

As technology advances, market dynamics have changed. How to update and integrate the Marketing Mix theory? [ Read all ]

Marketing Mix for different businesses: B2B vs B2C

Published by Lukasz Sramkowski. Feb. 24, 2021 .

Planning Internationalisation International marketing International marketing

Looking into differences of B2B and B2C Marketing Mix [ Read all ]

Supporting the Internationalization of SMEs: Marketing Mix

Published by Rina Villaruel. Feb. 17, 2021 .

Planning Internationalisation International marketing International marketing

A well defined marketing mix could be a key for SMEs to explore international markets [ Read all ]

The Table Tennis Boom

Published by Marzia Moccia. Dec. 23, 2020 .

Covid-19 Europe Great Lockdown Global demand Consumption pattern Foreign markets International marketing International marketing

The Great Lockdown sustained world demand for table tennis equipment, with an increase in market share even for smaller exporting countries [ Read all ]

Small Household Appliances: a Counter-trend Dynamics

Published by Marzia Moccia. Dec. 17, 2020 .

Covid-19 Home items Great Lockdown Conjuncture Consumption pattern Made in Italy International marketing

In the first 9 months of the year, world demand of small appliances reported a 7% growth YoY; best results for small kitchen appliances [ Read all ]

The European Race for Electric Mobility: an analysis of Kick Scooters and Bicycles

Published by Marzia Moccia. Oct. 14, 2020 .

Europe Great Lockdown Conjuncture International marketing International marketing

The sector is experiencing a strong growth, with an increasing role of Asian partners [ Read all ]

Export of beauty products: Opportunities in North European markets

Published by Marzia Moccia. Sept. 23, 2020 .

Europe Conjuncture Competitor analysis Export markets International marketing

The cosmetics sector has been characterized by dynamic growth in the last decade, especially in the premium segments. [ Read all ]

Pharmaceuticals: winning European sales in the US Market

Published by Marcello Antonioni. May 11, 2020 .

Premium price Internationalisation Health products United States of America Export markets International marketing

The first quarter of 2020 confirms record figures, with distinctive positioning in the "premium" segment [ Read all ]

The Effects of the Great Uncertainty on Machinery's World Trade: 2020 Outlook

Published by Marcello Antonioni. May 9, 2020 .

Planning Great Recession Industrial equipment Global demand Forecast International marketing

Automation, agri-food chain and packaging-converting will be investment segments relatively less affected by the expected recessionary effects on the world economy in 2020 [ Read all ]

The new EU-Mexico trade agreement

Published by Marzia Moccia. May 6, 2020 .

Europe Emerging markets Latin America Export markets Foreign markets International marketing

The total removing of the existing tariffs and the recognition of European geographical indications are substantial elements of the new agreement [ Read all ]