International marketing

The Table Tennis Boom

Published by Marzia Moccia. Dec. 23, 2020 .

Global demand Europe International marketing Foreign markets Consumption pattern Covid-19 Great Lockdown International marketing

The Great Lockdown sustained world demand for table tennis equipment, with an increase in market share even for smaller exporting countries [ Read all ]

Small Household Appliances: a Counter-trend Dynamics

Published by Marzia Moccia. Dec. 17, 2020 .

Home items Made in Italy Conjuncture Consumption pattern Covid-19 Great Lockdown International marketing

In the first 9 months of the year, world demand of small appliances reported a 7% growth YoY; best results for small kitchen appliances [ Read all ]

The European Race for Electric Mobility: an analysis of Kick Scooters and Bicycles

Published by Marzia Moccia. Oct. 14, 2020 .

Europe Conjuncture International marketing Great Lockdown International marketing

The sector is experiencing a strong growth, with an increasing role of Asian partners [ Read all ]

Export of beauty products: Opportunities in North European markets

Published by Marzia Moccia. Sept. 23, 2020 .

Europe Competitor analysis Conjuncture Export markets International marketing

The cosmetics sector has been characterized by dynamic growth in the last decade, especially in the premium segments. [ Read all ]

Pharmaceuticals: winning European sales in the US Market

Published by Marcello Antonioni. May 11, 2020 .

United States of America Premium price Health products Internationalisation Export markets International marketing

The first quarter of 2020 confirms record figures, with distinctive positioning in the "premium" segment [ Read all ]

The Effects of the Great Uncertainty on Machinery's World Trade: 2020 Outlook

Published by Marcello Antonioni. May 9, 2020 .

Planning Industrial equipment Global demand Forecast Great Recession International marketing

Automation, agri-food chain and packaging-converting will be investment segments relatively less affected by the expected recessionary effects on the world economy in 2020 [ Read all ]

The new EU-Mexico trade agreement

Published by Marzia Moccia. May 6, 2020 .

Foreign markets Latin America Europe Export markets Emerging markets International marketing

The total removing of the existing tariffs and the recognition of European geographical indications are substantial elements of the new agreement [ Read all ]

Technical Textiles: International Market Selection for Machinery producers

Published by Marcello Antonioni. March 31, 2020 .

Planning Industrial equipment Marketselection International marketing International marketing

A Map of main applications of technical textile and top producing countries worldwide [ Read all ]

Manufacturers of Footwear Technologies: where to export ?

Published by Marcello Antonioni. March 25, 2020 .

Internationalisation Planning Industrial equipment Premium price International marketing Marketselection Export markets International marketing

Some analysis tips to plan an effective restart after the Covid-19 emergency [ Read all ]

Manufacturers of machines for graphic, converting and paper industry: where to export ?

Published by Marcello Antonioni. March 2, 2020 .

Export Planning Industrial equipment Uncertainty Marketselection Foreign markets Export markets International marketing

Markets to be monitored on the basis of the map of end-users production and supply chain specialization [ Read all ]