International marketing

E-commerce and B2B in USA: a winning combination

Published by Marianna Siani. March 13, 2019 .

Internationalisation SME International marketing International marketing

Internet allows a low-cost relationship between very distant SMEs, so e-commerce increases in B2B [ Read all ]

Changes in outdoor lifestyles confirmed by international trade flows

Published by Marcello Antonioni. March 5, 2019 .

Home items Marketselection Internationalisation Consumption pattern Foreign markets International marketing International marketing

Market potential in high-income countries, as well as in many emerging countries. [ Read all ]

Watches, smartphones or smartwatches

Published by Luigi Bidoia. Feb. 20, 2019 .

Premium price Fashion Bestpractice International marketing

The Swiss defence from smartphones and smartwatches invasion [ Read all ]

Catering Equipment: the growing international importance of the sector

Published by Marcello Antonioni. Feb. 19, 2019 .

Premium price Internationalisation Global demand Check performance International marketing

The Professional Equipment sector for the HoReCa channel (Hotellerie-Restaurant-Café / Catering) represents a business undergoing significant growth at an international level. [ Read all ]

How to export to the USA: a guide

Published by Marianna Siani. Feb. 13, 2019 .

Food&Beverage United States of America International marketing

Us market offers several opportunities for European companies, but it requires a specific know-how. [ Read all ]

Fashion seasons

Published by Marzia Moccia. Feb. 6, 2019 .

Fashion Consumption pattern International marketing

Fast fashion, a new model of social-driven consumption [ Read all ]

The leading role of European technical fabrics

Published by Giulio Grisanti. Jan. 16, 2019 .

Siulisse Europe Export International marketing

An industry in which Europe - Germany and Italy above all - plays a relevant role due to the growing number of application fields, especially in the hi-tech sector [ Read all ]

Ceramic tiles: the emerging competition of Luxury Vinyl Tiles (LVTs)

Published by Marcello Antonioni. Jan. 2, 2019 .

Home items Siulisse Industries Consumption pattern United States of America International marketing

In the flooring industry, the emerging growth of Luxury Vinyl Tiles, to the detriment of Ceramic Tiles [ Read all ]

Quali sfide per il distretto della calza mantovano

Published by Marzia Moccia. Nov. 21, 2018 .

Regional export Consumption pattern International marketing

Un nuovo modello di consumo e l’emergere di concorrenti low-price minacciano le esportazioni italiane del comparto [ Read all ]

Real or passive internationalization?

Published by Marzia Moccia. Nov. 5, 2018 .

Premium price Planning Bestpractice Internationalisation Export International marketing

The anlysis of the kitchen hoods sector lets us show the advantages of the strategic approach [ Read all ]