International marketing
There are 149 Articles in this section
Export Checkup: preparatory activity for internationalization planning
Published by Marzia Moccia. .
Planning Internationalisation SME International marketing International marketingThe relevance of the Export Readiness evaluation for the definition of target markets [ Read all ]
Agribusiness, Fashion and Pharma are the driving sectors of Italian exports
Published by Marcello Antonioni. .
Regional export Internationalisation Check performance Industries Export Export markets International marketingWidespread cases of excellence of Italian Exports at territorial level in the two-year period 2018-2019 [ Read all ]
Potential for Italian wine in the US after Airbus tariff
Published by Marzia Moccia. .
Food&Beverage Europe United States of America Export markets International marketingThe importance of the elasticity of US wine demand [ Read all ]
The Growth of the Packaging User Sectors: focus on the Pharmaceutical Industry
Published by Marcello Antonioni. .
Premium price Health products Global demand Forecast Industries Consumption pattern Foreign markets International marketing International marketingParticularly favourable dynamics of world trade in Biotechnological Drugs, with growth especially in the Premium-Price segments. [ Read all ]
The growth of the packaging user sectors: focus on the Perfumes and Cosmetics industry
Published by Marcello Antonioni. .
Premium price Fashion Europe Asia Global demand Forecast Consumption pattern Export Foreign markets International marketing Made in Italy International marketingParticularly favourable dynamics of world trade, especially in the Premium-Price segments. [ Read all ]
Packaging Industry: the long-term Growth of end-user Sectors
Published by Marcello Antonioni. .
Premium price Fashion Food&Beverage Internationalisation Intermediate goods Health products Global demand Forecast Industries Consumption pattern International marketing International marketingOpportunities for companies in the Packaging supply chain from the Premium growths of world sales of packaged Food and Beverage, Homecare and Personal Care, Perfumes and Cosmetics, Pharmaceuticals [ Read all ]
The African Challenge: Exporting Products with a higher Added Value
Published by Giulio Grisanti. .
Africa Food&Beverage Internationalisation Export International marketingThe case of cashews for Ivory Coast and Benin [ Read all ]
Industrial excellence of Southern Italy: the case of the province of Bari
Published by Marzia Moccia. .
Regional export Metal industry Electronics Industrial equipment Automotive Industries Made in Italy International marketingMechanical supply chain and ICT is a winning combination [ Read all ]
Technical Textile for Sportswear: a Fast-Growing Business at an International Level
Published by Marcello Antonioni. .
Fashion Internationalisation Forecast Consumption pattern International marketing Made in Italy International marketingDefinitely growing faster than sector benchmarks [ Read all ]
US Healthcare Market: A Successful Entry Strategy of a SME [2nd part]
Published by Bruno Borganti. .
Planning Internationalisation Health products United States of America International marketing International marketingDefinition and implementation of a Market-Entry Model for a European small manufacturer: Case Study (part 2, follows previous article) [ Read all ]