International marketing

From Sales Attempts to Strategic Planning: The Role of Geopolitics in Shaping Firms’ Internationalization Decisions

Published by Marzia Moccia. Jan. 28, 2026 .

Planning International marketing Uncertainty Conjuncture Foreign markets International marketing

Recent developments have made it increasingly clear that the international environment is characterized by a growing and persistent level of uncertainty and geopolitical instability, directly affecti... [ Read all ]

Footwear: in a context of weak global sales, the presence of markets undergoing structural growth

Published by Marcello Antonioni. July 25, 2025 .

Development stage of Imports Fashion International marketing Uncertainty Marketselection Export markets Foreign market analysis

The data for the first half of 2025 document a weak trend in global sales of Footwear; however, there are driving segments and markets to monitor [ Read all ]

Paper and Cardboard Packaging: Segments and Markets with Highest Export Potential

Published by Marcello Antonioni. July 21, 2025 .

Intermediate goods International marketing Uncertainty Marketselection Foreign markets Export markets Foreign market analysis

Several markets in structural growth phase, spread across the main segments, support the growth of the sector [ Read all ]

Extrusion Machinery: Segments and Markets with Highest Export Potential

Published by Marcello Antonioni. July 14, 2025 .

Metal industry Industrial equipment International marketing Uncertainty Marketselection Foreign markets Export markets Foreign market analysis

Several markets in structural growth phase, spread across the main segments, support the growth of the sector [ Read all ]

Food Machinery: Segments and Markets with Highest Export Potential

Published by Marcello Antonioni. July 7, 2025 .

Development stage of Imports Metal industry Industrial equipment International marketing Uncertainty Marketselection Foreign markets Export markets Foreign market analysis

New high for the world trade in the sector, thanks to numerous markets in structural Growth, spread across the main segments [ Read all ]

Metalworking Machine Tools: Segments with Highest Export Potential

Published by Marcello Antonioni. June 30, 2025 .

Development stage of Imports Metal industry Industrial equipment International marketing Uncertainty Marketselection Foreign markets Export markets Foreign market analysis

In several segments of the Metalworking Machine Tools there is a significant share of markets in a phase of Growth [ Read all ]

Printing Machinery: how to find the most promising export markets?

Published by Marcello Antonioni. June 24, 2025 .

Development stage of Imports Metal industry Industrial equipment International marketing Marketselection Conjuncture Export markets Foreign market analysis

An analysis by segments and countries, using the new "Import Development Stage" indicator [ Read all ]

Textile machinery: how to find the most promising export markets?

Published by Marcello Antonioni. June 16, 2025 .

Development stage of Imports Industrial equipment International marketing Marketselection Conjuncture Export markets Foreign market analysis

The new ExportPlanning indicator (Import Development Stage) signals opportunities in several emerging markets of Textile Machinery, not only on the longer routes [ Read all ]

Packaging machinery: how to find the most promising export markets?

Published by Silvia Brianese. June 4, 2025 .

Development stage of Imports Bestpractice Export Importexport Industrial equipment Import International marketing Uncertainty Marketselection Foreign markets Export markets Foreign market analysis

A new indicator to spot the most attractive export markets for packaging machinery [ Read all ]

How to Prepare for Tariffs with an Effective Pricing Strategy

Published by Simone Zambelli. April 15, 2025 .

International marketing International marketing

L’elasticità della domanda ai prezzi come strumento per definire una strategia efficace [ Read all ]