International marketing

Machinery for nonwovens production facing the sustainability challenge

Published by Mauro Badanelli. March 25, 2026 .

Importexport Industrial equipment International marketing International marketing

Over the course of the 21st century, the nonwovens sector has experienced solid growth in both production and exports. The driver of this development lies in the features of nonwovens, which have en... [ Read all ]

The global trade of agricultural mechanization: figures and challenges

Published by Mauro Badanelli. March 11, 2026 .

Food&Beverage Importexport International marketing International marketing

Introduction During the twenty-first century, agriculture has progressively become one of the strategic sectors for building sustainable development models on a global scale. At the same time, th... [ Read all ]

Decision-Making Under Uncertainty: The Strategic Value of External Data

Published by Marzia Moccia. March 11, 2026 .

Planning Internationalisation International marketing Internationalisation tools

A company’s performance largely depends on the quality of the decisions it makes, and the quality of decisions depends on the information available. Effective decisions allow the company to move for... [ Read all ]

From Sales Attempts to Strategic Planning: The Role of Geopolitics in Shaping Firms’ Internationalization Decisions

Published by Marzia Moccia. Jan. 28, 2026 .

Planning Conjuncture Foreign markets Uncertainty International marketing International marketing

Recent developments have made it increasingly clear that the international environment is characterized by a growing and persistent level of uncertainty and geopolitical instability, directly affecti... [ Read all ]

Footwear: in a context of weak global sales, the presence of markets undergoing structural growth

Published by Marcello Antonioni. July 25, 2025 .

Fashion Marketselection Export markets Uncertainty International marketing Development stage of Imports Foreign market analysis

The data for the first half of 2025 document a weak trend in global sales of Footwear; however, there are driving segments and markets to monitor [ Read all ]

Paper and Cardboard Packaging: Segments and Markets with Highest Export Potential

Published by Marcello Antonioni. July 21, 2025 .

Marketselection Intermediate goods Export markets Foreign markets Uncertainty International marketing Foreign market analysis

Several markets in structural growth phase, spread across the main segments, support the growth of the sector [ Read all ]

Extrusion Machinery: Segments and Markets with Highest Export Potential

Published by Marcello Antonioni. July 14, 2025 .

Marketselection Metal industry Industrial equipment Export markets Foreign markets Uncertainty International marketing Foreign market analysis

Several markets in structural growth phase, spread across the main segments, support the growth of the sector [ Read all ]

Food Machinery: Segments and Markets with Highest Export Potential

Published by Marcello Antonioni. July 7, 2025 .

Marketselection Metal industry Industrial equipment Export markets Foreign markets Uncertainty International marketing Development stage of Imports Foreign market analysis

New high for the world trade in the sector, thanks to numerous markets in structural Growth, spread across the main segments [ Read all ]

Metalworking Machine Tools: Segments with Highest Export Potential

Published by Marcello Antonioni. June 30, 2025 .

Marketselection Metal industry Industrial equipment Export markets Foreign markets Uncertainty International marketing Development stage of Imports Foreign market analysis

In several segments of the Metalworking Machine Tools there is a significant share of markets in a phase of Growth [ Read all ]

Printing Machinery: how to find the most promising export markets?

Published by Marcello Antonioni. June 24, 2025 .

Marketselection Metal industry Industrial equipment Conjuncture Export markets International marketing Development stage of Imports Foreign market analysis

An analysis by segments and countries, using the new "Import Development Stage" indicator [ Read all ]