Cosmetics industry: world markets accelerating

Published by Marcello Antonioni. Nov. 15, 2022 .

Fashion Marketselection Health products Export markets Foreign markets Uncertainty International marketing

In a context of particularly dynamic sectoral demand, the presence of numerous markets in an acceleration phase is highlighted [ Read all ]

The importance of the import acceleration phase: an ally against the crisis

Published by Simone Zambelli. Oct. 12, 2022 .

Internationalisation Emerging markets Export markets Foreign markets International marketing

Knowing the accelerating import phase of a product in a certain market is a significant growth driver, and an ally in combating downward economic trends [ Read all ]

South Korea: an Accelerating Market for Wine imports

Published by Marzia Moccia. Oct. 5, 2022 .

Consumption pattern Export markets Foreign markets Made in Italy International marketing

With 51.7 million consumers and a high-spending middle class, South Korea is rightfully among the most attractive markets for wine exports in Asia [ Read all ]

Measuring demand potential: big data for market selection

Published by Simone Zambelli. Sept. 28, 2022 .

Internationalisation Emerging markets Export markets Foreign markets International marketing

The importance of intercepting the acceleration stage in the development of imports of a product to enable the enterprise to "capture the moment" [ Read all ]

World trade in Lighting: the Competitive Arena

Published by Marzia Moccia. July 20, 2022 .

Covid-19 Europe Conjuncture Consumption pattern Italy International marketing

In the lighting segment, Italy and Germany do not catch the positive phase of Global Demand [ Read all ]

The textile-apparel supply-chain after the pandemic crisis

Published by Marcello Antonioni. May 28, 2022 .

Covid-19 Fashion Internationalisation Great Lockdown Industrial equipment Consumption pattern International marketing

An analysis of world trade in 2020-2021 and outlook 2022 [ Read all ]

The Outlook for the Household-product Markets in the 2022-2025 Scenario

Published by Marcello Antonioni. May 3, 2022 .

Home items Forecast Foreign markets International marketing

After record year 2021, forecast still favourable for the world trade of Household products [ Read all ]

Shifting Consumer Habits: from Fashion to Home&Furniture

Published by Marzia Moccia. Sept. 22, 2021 .

Covid-19 Great Lockdown Conjuncture Consumption pattern Foreign markets International marketing

The new living context has progressively shifted the search for 'beauty' from goods typically linked to social space to products intended for the domestic sphere [ Read all ]

How to best allocate the 2022-2023 marketing budget for foreign markets

Published by Valerio Ronci. June 29, 2021 .

Bestpractice Marketselection International marketing International marketing

The high return on trade investments implies a structured decision-making process for their distribution in various foreign markets [ Read all ]

How to evaluate the success of a marketing mix

Published by Rina Villaruel. April 28, 2021 .

Planning Bestpractice Internationalisation SME International marketing International marketing

Setting up some methods to evaluate the marketing mix performance is key to every firm's marketing strategy [ Read all ]