International marketing

Small Household Appliances: a Counter-trend Dynamics

Published by Marzia Moccia. Dec. 17, 2020 .

Covid-19 Home items Great Lockdown Conjuncture Consumption pattern Made in Italy International marketing

In the first 9 months of the year, world demand of small appliances reported a 7% growth YoY; best results for small kitchen appliances [ Read all ]

The European Race for Electric Mobility: an analysis of Kick Scooters and Bicycles

Published by Marzia Moccia. Oct. 14, 2020 .

Europe Great Lockdown Conjuncture International marketing International marketing

The sector is experiencing a strong growth, with an increasing role of Asian partners [ Read all ]

Export of beauty products: Opportunities in North European markets

Published by Marzia Moccia. Sept. 23, 2020 .

Europe Conjuncture Competitor analysis Export markets International marketing

The cosmetics sector has been characterized by dynamic growth in the last decade, especially in the premium segments. [ Read all ]

Pharmaceuticals: winning European sales in the US Market

Published by Marcello Antonioni. May 11, 2020 .

Premium price Internationalisation Health products United States of America Export markets International marketing

The first quarter of 2020 confirms record figures, with distinctive positioning in the "premium" segment [ Read all ]

The Effects of the Great Uncertainty on Machinery's World Trade: 2020 Outlook

Published by Marcello Antonioni. May 9, 2020 .

Planning Great Recession Industrial equipment Global demand Forecast International marketing

Automation, agri-food chain and packaging-converting will be investment segments relatively less affected by the expected recessionary effects on the world economy in 2020 [ Read all ]

The new EU-Mexico trade agreement

Published by Marzia Moccia. May 6, 2020 .

Europe Emerging markets Latin America Export markets Foreign markets International marketing

The total removing of the existing tariffs and the recognition of European geographical indications are substantial elements of the new agreement [ Read all ]

Technical Textiles: International Market Selection for Machinery producers

Published by Marcello Antonioni. March 31, 2020 .

Planning Marketselection Industrial equipment International marketing International marketing

A Map of main applications of technical textile and top producing countries worldwide [ Read all ]

Manufacturers of Footwear Technologies: where to export ?

Published by Marcello Antonioni. March 25, 2020 .

Premium price Planning Marketselection Internationalisation Industrial equipment Export markets International marketing International marketing

Some analysis tips to plan an effective restart after the Covid-19 emergency [ Read all ]

Manufacturers of machines for graphic, converting and paper industry: where to export ?

Published by Marcello Antonioni. March 2, 2020 .

Planning Marketselection Industrial equipment Export Export markets Foreign markets Uncertainty International marketing

Markets to be monitored on the basis of the map of end-users production and supply chain specialization [ Read all ]

Export Checkup: preparatory activity for internationalization planning

Published by Marzia Moccia. Jan. 29, 2020 .

Planning Internationalisation SME International marketing International marketing

The relevance of the Export Readiness evaluation for the definition of target markets [ Read all ]