International marketing

How Companies grow Resilience amid Covid-19 Pandemic

Published by Rina Villaruel. March 10, 2021 .

SME Export Internationalisation International marketing Great Lockdown International marketing

The transformations imposed by the pandemic require an acceleration to the digitalization process of SMEs' marketing strategies [ Read all ]

From 4Ps to 7Ps: Towards an Integrated Marketing Mix

Published by Lukasz Sramkowski. March 3, 2021 .

Planning Bestpractice Internationalisation International marketing International marketing

As technology advances, market dynamics have changed. How to update and integrate the Marketing Mix theory? [ Read all ]

Marketing Mix for different businesses: B2B vs B2C

Published by Lukasz Sramkowski. Feb. 24, 2021 .

Planning Internationalisation International marketing International marketing

Looking into differences of B2B and B2C Marketing Mix [ Read all ]

Access2Markets: tips for consultants

Published by Matteo Olivieri. Feb. 24, 2021 .

Planning Internationalisation International marketing Market Accessibility

Tips for an effective use of the European Commission's Access2Markets portal [ Read all ]

Supporting the Internationalization of SMEs: Marketing Mix

Published by Rina Villaruel. Feb. 17, 2021 .

Planning Internationalisation International marketing International marketing

A well defined marketing mix could be a key for SMEs to explore international markets [ Read all ]

"International Market Accessibility": H2-2020 ExportPlanning's Topics Wrap-up

Published by Stefano Nanni. Jan. 13, 2021 .

International marketing Market Accessibility

Review of the topics covered by EP Magazine in the last semester [ Read all ]

Export Manager: an increasingly Complex Profession that requires New Training Methods

Published by Matteo Olivieri. Jan. 13, 2021 .

Planning Internationalisation International marketing Internationalisation tools

An example of a training course that combines tools, method, and field experience [ Read all ]

The Table Tennis Boom

Published by Marzia Moccia. Dec. 23, 2020 .

Global demand Europe International marketing Foreign markets Consumption pattern Covid-19 Great Lockdown International marketing

The Great Lockdown sustained world demand for table tennis equipment, with an increase in market share even for smaller exporting countries [ Read all ]

A Measure of the Changes in Demand by Type of Goods

Published by Luigi Bidoia. Dec. 2, 2020 .

International marketing Great Lockdown Internationalisation tools

How to gauge changes in consumer preferences, investment strategies and value chains? [ Read all ]

Booming E-commerce: a Brief Overview on EU and International Regulations

Published by Matteo Olivieri. Oct. 14, 2020 .

Importexport Internationalisation International marketing Digital Export

The trade of goods and services online represents, on one hand, a sector in rapid and progressive development, on the other, a world not yet fully known. [ Read all ]