International marketing

Export Manager: an increasingly Complex Profession that requires New Training Methods

Published by Matteo Olivieri. Jan. 13, 2021 .

Planning Internationalisation International marketing Internationalisation tools

An example of a training course that combines tools, method, and field experience [ Read all ]

The Table Tennis Boom

Published by Marzia Moccia. Dec. 23, 2020 .

Global demand Europe International marketing Foreign markets Consumption pattern Covid-19 Great Lockdown International marketing

The Great Lockdown sustained world demand for table tennis equipment, with an increase in market share even for smaller exporting countries [ Read all ]

A Measure of the Changes in Demand by Type of Goods

Published by Luigi Bidoia. Dec. 2, 2020 .

International marketing Great Lockdown Internationalisation tools

How to gauge changes in consumer preferences, investment strategies and value chains? [ Read all ]

Booming E-commerce: a Brief Overview on EU and International Regulations

Published by Matteo Olivieri. Oct. 14, 2020 .

Importexport Internationalisation International marketing Digital Export

The trade of goods and services online represents, on one hand, a sector in rapid and progressive development, on the other, a world not yet fully known. [ Read all ]

The European Race for Electric Mobility: an analysis of Kick Scooters and Bicycles

Published by Marzia Moccia. Oct. 14, 2020 .

Europe Conjuncture International marketing Great Lockdown International marketing

The sector is experiencing a strong growth, with an increasing role of Asian partners [ Read all ]

Health Crisis and Global Value Chains: which Changes are taking Place?

Published by Giulio Grisanti. Sept. 2, 2020 .

Covid-19 International marketing Global economic trends

The case of bicycle components [ Read all ]

"International Market Accessibility" (IMA): Quarterly Wrap-Up

Published by Valeria Minasi. Aug. 5, 2020 .

Planning Foreign markets Export Internationalisation International marketing Market Accessibility

Quarterly Wrap-Up of Market Accessibility topics covered in ExportPlanning Magazine [ Read all ]

Russia: Opportunities and Market Accessibility for Food Technology Exporters

Published by Matteo Olivieri. June 30, 2020 .

Industrial equipment Foreign markets Marketselection Export markets International marketing Market Accessibility

An increased competitiveness of national food industry stimulates a growing demand for Food processing and Packaging Machines [ Read all ]

LONG-LIFE AND CANNED FOODS: Potential and Accessibility to the US market

Published by Valeria Minasi. June 23, 2020 .

United States of America Food&Beverage Made in Italy Marketselection International marketing Market Accessibility

In 2019 long-shelf-life and canned foods reached a a new record in US imports: export potential and accessibility of US market [ Read all ]

Efficient Collection of Information on Market Accessibility: a critical Success Factor for an Export Project

Published by Valeria Minasi. June 16, 2020 .

Planning Bestpractice Export Internationalisation International marketing Market Accessibility

The acquisition of market accessibility information is an activity characterized by high economies of scale, which may be convenient to outsource to dedicated providers [ Read all ]