Planning

From Sales Attempts to Strategic Planning: The Role of Geopolitics in Shaping Firms’ Internationalization Decisions

Published by Marzia Moccia. Jan. 28, 2026 .

Planning International marketing Uncertainty Conjuncture Foreign markets International marketing

Recent developments have made it increasingly clear that the international environment is characterized by a growing and persistent level of uncertainty and geopolitical instability, directly affecti... [ Read all ]

ExportPlanning: new interactive dashboards for analyzing foreign markets

Published by Marzia Moccia. Sept. 10, 2025 .

Planning Data visualization Internationalisation Internationalisation tools

ExportPlanning: new interactive dashboards for analyzing foreign markets [ Read all ]

Market selection: the new "Import Development Stage" indicator to discover the most promising export markets

Published by Silvia Brianese. May 23, 2025 .

Development stage of Imports Bestpractice Export Internationalisation Importexport Planning Uncertainty Marketselection Foreign markets International marketing

Analyzing the stage of import development to identify the most attractive markets, with a product-specific approach [ Read all ]

The Country Report: a compass for informed internationalization

Published by Veronica Campostrini. May 14, 2025 .

Planning Macroeconomic analysis Foreign markets Internationalisation Foreign market analysis

In today's increasingly complex and interconnected world, companies aiming to expand beyond national borders need reliable, up-to-date, and integrated tools to navigate between risks and opportuniti... [ Read all ]

Eye Makeup Products: Analysis of Sales in Emerging Markets

Published by Simone Zambelli. Dec. 4, 2024 .

Planning Export markets Emerging markets International marketing

ExportPlanning offers customized tools to monitor trends in foreign markets of interest "in real time" [ Read all ]

Theories of international trade: from Old Trade Theory to New-New Trade Theory

Published by Silvia Brianese. Sept. 4, 2024 .

Export Foreign markets Internationalisation Planning Import Internationalisation tools

Evolving world trade theories: from classical ones to new business-focused paradigms [ Read all ]

Microdata and Economic Analysis: Potential Applications

Published by Marzia Moccia. June 26, 2024 .

Planning Internationalisation Internationalisation tools

The Importance of Analyzing Micro Behaviors for Understanding Aggregate Phenomena [ Read all ]

External Data and their importance in an Internationalisation process

Published by Marzia Moccia. March 6, 2024 .

Planning SME Internationalisation International marketing International marketing

External Data and their importance in an Internationalisation process [ Read all ]

The Strategic Importance of Information in Small and Medium-sized Enterprises (SMEs) Business Decisions

Published by Marzia Moccia. Feb. 21, 2024 .

Planning High-tech Internationalisation Internationalisation tools

The Strategic Importance of Information in Small and Medium-sized Enterprises (SMEs) Business Decisions [ Read all ]

From data to decisions: aspects and benefits of data-driven decision making

Published by Marzia Moccia. Jan. 10, 2024 .

Planning Bestpractice Internationalisation tools

From data to decisions: aspects and benefits of data-driven decision making [ Read all ]