Planning

How to identify the product sectors with the highest potential in a market: the Mercosur agreement and the case of Brazil

Published by Veronica Campostrini. April 3, 2026 .

Planning Free trade agreements Internationalisation Made in Italy Foreign market analysis

After more than twenty years of negotiations, marked by periods of stalemate and subsequent reopenings, on December 6, 2024 the European Union and the Mercosur countries reached a political agreement ... [ Read all ]

Decision-Making Under Uncertainty: The Strategic Value of External Data

Published by Marzia Moccia. March 11, 2026 .

Planning Internationalisation International marketing Internationalisation tools

A company’s performance largely depends on the quality of the decisions it makes, and the quality of decisions depends on the information available. Effective decisions allow the company to move for... [ Read all ]

From Sales Attempts to Strategic Planning: The Role of Geopolitics in Shaping Firms’ Internationalization Decisions

Published by Marzia Moccia. Jan. 28, 2026 .

Planning Conjuncture Foreign markets Uncertainty International marketing International marketing

Recent developments have made it increasingly clear that the international environment is characterized by a growing and persistent level of uncertainty and geopolitical instability, directly affecti... [ Read all ]

ExportPlanning: new interactive dashboards for analyzing foreign markets

Published by Marzia Moccia. Sept. 10, 2025 .

Planning Internationalisation Data visualization Internationalisation tools

ExportPlanning: new interactive dashboards for analyzing foreign markets [ Read all ]

Market selection: the new "Import Development Stage" indicator to discover the most promising export markets

Published by Silvia Brianese. May 23, 2025 .

Planning Bestpractice Marketselection Internationalisation Importexport Export Foreign markets Uncertainty Development stage of Imports International marketing

Analyzing the stage of import development to identify the most attractive markets, with a product-specific approach [ Read all ]

The Country Report: a compass for informed internationalization

Published by Veronica Campostrini. May 14, 2025 .

Planning Macroeconomic analysis Internationalisation Foreign markets Foreign market analysis

In today's increasingly complex and interconnected world, companies aiming to expand beyond national borders need reliable, up-to-date, and integrated tools to navigate between risks and opportuniti... [ Read all ]

Eye Makeup Products: Analysis of Sales in Emerging Markets

Published by Simone Zambelli. Dec. 4, 2024 .

Planning Emerging markets Export markets International marketing

ExportPlanning offers customized tools to monitor trends in foreign markets of interest "in real time" [ Read all ]

Theories of international trade: from Old Trade Theory to New-New Trade Theory

Published by Silvia Brianese. Sept. 4, 2024 .

Planning Internationalisation Export Foreign markets Import Internationalisation tools

Evolving world trade theories: from classical ones to new business-focused paradigms [ Read all ]

Microdata and Economic Analysis: Potential Applications

Published by Marzia Moccia. June 26, 2024 .

Planning Internationalisation Internationalisation tools

The Importance of Analyzing Micro Behaviors for Understanding Aggregate Phenomena [ Read all ]

External Data and their importance in an Internationalisation process

Published by Marzia Moccia. March 6, 2024 .

Planning Internationalisation SME International marketing International marketing

External Data and their importance in an Internationalisation process [ Read all ]