Articles archive

Chilean Peso: Copper Price and Vaccine Effect

Published by Alba Di Rosa. March 12, 2021 .

Exchange rate Uncertainty Exchange rate risk Latin America Covid-19 Emerging markets Exchange rates

Efficiency of Chile's anti-Covid19 vaccination campaign finds approval of the markets [ Read all ]

How Companies grow Resilience amid Covid-19 Pandemic

Published by Rina Villaruel. March 10, 2021 .

SME Export Internationalisation International marketing Great Lockdown International marketing

The transformations imposed by the pandemic require an acceleration to the digitalization process of SMEs' marketing strategies [ Read all ]

Increase for the nutraceutical sector: Opportunities and Accessibility to the Chinese and Korean markets

Published by Valeria Minasi. March 10, 2021 .

Health products Foreign markets Marketselection Market Accessibility

In the last decade the sector has experienced strong growth, due to the increasing attention of consumers towards products designed to protect health [ Read all ]

2020: a bad year for global tourism

Published by Lorenzo Fontanelli. March 9, 2021 .

Uncertainty Great Lockdown Covid-19 Eurozone Global economic trends

Balance of payments' data is key to quantifying drop in tourism services along 2020 [ Read all ]

Thai Baht: an Update

Published by Alba Di Rosa. March 5, 2021 .

Exchange rate Uncertainty Central banks Asia Covid-19 Exchange rates

Economic recovery proceeds, although still marked by uncertainty [ Read all ]

From 4Ps to 7Ps: Towards an Integrated Marketing Mix

Published by Lukasz Sramkowski. March 3, 2021 .

Planning Bestpractice Internationalisation International marketing International marketing

As technology advances, market dynamics have changed. How to update and integrate the Marketing Mix theory? [ Read all ]

Sterling Pound: Optimism and Uncertainty

Published by Alba Di Rosa. Feb. 26, 2021 .

Brexit Exchange rate Economic policy Covid-19 Pound Exchange rates

The British currency gains ground against the dollar and the euro since early 2021 [ Read all ]

Marketing Mix for different businesses: B2B vs B2C

Published by Lukasz Sramkowski. Feb. 24, 2021 .

Planning Internationalisation International marketing International marketing

Looking into differences of B2B and B2C Marketing Mix [ Read all ]

Access2Markets: tips for consultants

Published by Matteo Olivieri. Feb. 24, 2021 .

Planning Internationalisation International marketing Market Accessibility

Tips for an effective use of the European Commission's Access2Markets portal [ Read all ]

International Trade by Sectors: 2020 Figures

Published by Marzia Moccia. Feb. 24, 2021 .

Uncertainty Conjuncture Foreign markets Consumption pattern Covid-19 Great Lockdown Global economic trends

World trade ends 2020 with a single-digit decrease and a rather differentiated situation among sectors [ Read all ]