Articles archive

India: New Covid Wave Poses Risks to Economic Recovery

Published by Alba Di Rosa. April 12, 2021 .

Exchange rate Asia Central banks Uncertainty Economic policy Exchange rate risk Covid-19 Emerging markets Exchange rates

The Reserve Bank of India intervenes with a new government bond acquisition programme [ Read all ]

"Place" in the 4Ps of Marketing Mix

Published by Rina Villaruel. April 7, 2021 .

Planning Bestpractice Export Internationalisation International marketing International marketing

Customer needs, along with the nature of the product, significantly impact product distribution [ Read all ]

Chinese Yuan: Retracing its Steps

Published by Alba Di Rosa. April 2, 2021 .

Exchange rate Asia Central banks Economic policy Chinese yuan Covid-19 Emerging markets Exchange rates

Chinese currency slows down after months of strengthening [ Read all ]

How Culture Affects The "4Ps" of Marketing Mix

Published by Lukasz Sramkowski. March 31, 2021 .

Foreign markets Bestpractice Internationalisation International marketing International marketing

Cultural differences urge firms to diversify their marketing mix [ Read all ]

Turkish Monetary Policy: Back to Basics

Published by Alba Di Rosa. March 26, 2021 .

Exchange rate Central banks Uncertainty Economic policy Exchange rate risk Turkish lira Emerging markets Exchange rates

Faced with a 200 basis point rise in the key interest rate, the Erdogan administration breaks with monetary orthodoxy and replaces the new central bank governor [ Read all ]

How Marketing Mix Strategies can Change through the Product’s Lifecycle

Published by Rina Villaruel. March 24, 2021 .

SME Foreign markets Bestpractice Internationalisation International marketing International marketing

For Marketing Mix to succeed, a firm should properly manage the product's lifecycle [ Read all ]

The impact of Brexit: from the CE to the UKCA mark

Published by Valeria Minasi. March 24, 2021 .

Brexit Export Export markets Market Accessibility

UKCA mark is the new mark to be used for the foods placed on the British market. It is going to cover many goods on which the CE marking was affixed beforehand. [ Read all ]

Lebanese Pound in Free Fall

Published by Alba Di Rosa. March 19, 2021 .

Exchange rate MENA Uncertainty Economic policy Exchange rate risk Covid-19 Emerging markets Exchange rates

The exchage rate plunges on the black market, while Lebanon faces its harshest political and economic crisis in decades [ Read all ]

Marketing Mix: the Standardization vs Adaptation Dilemma

Published by Lukasz Sramkowski. March 17, 2021 .

Planning SME Bestpractice International marketing International marketing

What does it mean to standardize or adapt the Marketing Mix to a new market? An analysis of risks and opportunities [ Read all ]

The US-EU Truce and Competitive Balances

Published by Marzia Moccia. March 17, 2021 .

Food&Beverage Italy Europe Uncertainty Made in Italy Trade balance United States of America Global economic trends

Changing competitive equlibriums in the US market for wines and oil [ Read all ]