Articles archive

How Culture Affects The "4Ps" of Marketing Mix

Published by Lukasz Sramkowski. March 31, 2021 .

Bestpractice Internationalisation Foreign markets International marketing International marketing

Cultural differences urge firms to diversify their marketing mix [ Read all ]

Turkish Monetary Policy: Back to Basics

Published by Alba Di Rosa. March 26, 2021 .

Exchange rate Emerging markets Turkish lira Uncertainty Exchange rate risk Economic policy Central banks Exchange rates

Faced with a 200 basis point rise in the key interest rate, the Erdogan administration breaks with monetary orthodoxy and replaces the new central bank governor [ Read all ]

How Marketing Mix Strategies can Change through the Product’s Lifecycle

Published by Rina Villaruel. March 24, 2021 .

Bestpractice Internationalisation SME Foreign markets International marketing International marketing

For Marketing Mix to succeed, a firm should properly manage the product's lifecycle [ Read all ]

The impact of Brexit: from the CE to the UKCA mark

Published by Valeria Minasi. March 24, 2021 .

Export Export markets Brexit Market Accessibility

UKCA mark is the new mark to be used for the foods placed on the British market. It is going to cover many goods on which the CE marking was affixed beforehand. [ Read all ]

Lebanese Pound in Free Fall

Published by Alba Di Rosa. March 19, 2021 .

Covid-19 MENA Exchange rate Emerging markets Uncertainty Exchange rate risk Economic policy Exchange rates

The exchage rate plunges on the black market, while Lebanon faces its harshest political and economic crisis in decades [ Read all ]

Marketing Mix: the Standardization vs Adaptation Dilemma

Published by Lukasz Sramkowski. March 17, 2021 .

Planning Bestpractice SME International marketing International marketing

What does it mean to standardize or adapt the Marketing Mix to a new market? An analysis of risks and opportunities [ Read all ]

The US-EU Truce and Competitive Balances

Published by Marzia Moccia. March 17, 2021 .

Food&Beverage Europe United States of America Trade balance Uncertainty Made in Italy Italy Global economic trends

Changing competitive equlibriums in the US market for wines and oil [ Read all ]

Chilean Peso: Copper Price and Vaccine Effect

Published by Alba Di Rosa. March 12, 2021 .

Covid-19 Exchange rate Emerging markets Latin America Uncertainty Exchange rate risk Exchange rates

Efficiency of Chile's anti-Covid19 vaccination campaign finds approval of the markets [ Read all ]

How Companies grow Resilience amid Covid-19 Pandemic

Published by Rina Villaruel. March 10, 2021 .

Internationalisation Great Lockdown SME Export International marketing International marketing

The transformations imposed by the pandemic require an acceleration to the digitalization process of SMEs' marketing strategies [ Read all ]

Increase for the nutraceutical sector: Opportunities and Accessibility to the Chinese and Korean markets

Published by Valeria Minasi. March 10, 2021 .

Marketselection Health products Foreign markets Market Accessibility

In the last decade the sector has experienced strong growth, due to the increasing attention of consumers towards products designed to protect health [ Read all ]