Articles archive

World Economic Outlook April 2021: economic recovery improves

Published by Marzia Moccia. April 28, 2021 .

Covid-19 Macroeconomic analysis Conjuncture Foreign markets Uncertainty IMF Global economic trends

In 2021 the recovery to pre-pandemic GDP levels is strongly driven by the US and China; more gradual upturn for major European markets [ Read all ]

How to evaluate the success of a marketing mix

Published by Rina Villaruel. April 28, 2021 .

Planning Bestpractice Internationalisation SME International marketing International marketing

Setting up some methods to evaluate the marketing mix performance is key to every firm's marketing strategy [ Read all ]

EU Exports of Machinery: signs of recovery in the 1st quarter 2021, but still below pre-crisis levels on average

Published by Marcello Antonioni. April 27, 2021 .

Europe Great Lockdown Industrial equipment Conjuncture Export Global economic trends

Within the industry, there are sectors that are struggling and others that have already significantly recovered from 2019 levels [ Read all ]

Rand Appreciation Continues

Published by Luigi Bidoia. April 23, 2021 .

Exchange rate Dollar Uncertainty Exchange rates

The rand/dollar exchange rate reflects changes in financial markets’ appetite for risk [ Read all ]

Post-pandemic economic conjuncture: outlook for international trade

Published by Gloria Zambelli. April 21, 2021 .

Macroeconomic analysis Total goods Global demand Forecast Uncertainty Global economic trends

The sanitary crisis could accelerate or scale down processes already underway, painting new scenarios. The case of differentiated goods [ Read all ]

New US sanctions on Russia: what impact on the ruble?

Published by Alba Di Rosa. April 16, 2021 .

Covid-19 Exchange rate Emerging markets United States of America Russian rouble Uncertainty Exchange rate risk Economic policy Central banks Exchange rates

Sanctions hit bond market, but don't ban secondary market trading [ Read all ]

Pricing Strategies in International Marketing Mix

Published by Lukasz Sramkowski. April 14, 2021 .

Food&Beverage Bestpractice SME Export International marketing International marketing

Pricing decisions can determine whether a firm's product/service will or won't be successful [ Read all ]

India: New Covid Wave Poses Risks to Economic Recovery

Published by Alba Di Rosa. April 12, 2021 .

Covid-19 Exchange rate Asia Emerging markets Uncertainty Exchange rate risk Economic policy Central banks Exchange rates

The Reserve Bank of India intervenes with a new government bond acquisition programme [ Read all ]

"Place" in the 4Ps of Marketing Mix

Published by Rina Villaruel. April 7, 2021 .

Planning Bestpractice Internationalisation Export International marketing International marketing

Customer needs, along with the nature of the product, significantly impact product distribution [ Read all ]

Chinese Yuan: Retracing its Steps

Published by Alba Di Rosa. April 2, 2021 .

Covid-19 Exchange rate Asia Emerging markets Chinese yuan Economic policy Central banks Exchange rates

Chinese currency slows down after months of strengthening [ Read all ]