Articles archive

From 4Ps to 7Ps: Towards an Integrated Marketing Mix

Published by Lukasz Sramkowski. March 3, 2021 .

Planning Bestpractice Internationalisation International marketing International marketing

As technology advances, market dynamics have changed. How to update and integrate the Marketing Mix theory? [ Read all ]

Sterling Pound: Optimism and Uncertainty

Published by Alba Di Rosa. Feb. 26, 2021 .

Covid-19 Exchange rate Pound Economic policy Brexit Exchange rates

The British currency gains ground against the dollar and the euro since early 2021 [ Read all ]

Marketing Mix for different businesses: B2B vs B2C

Published by Lukasz Sramkowski. Feb. 24, 2021 .

Planning Internationalisation International marketing International marketing

Looking into differences of B2B and B2C Marketing Mix [ Read all ]

Access2Markets: tips for consultants

Published by Matteo Olivieri. Feb. 24, 2021 .

Planning Internationalisation International marketing Market Accessibility

Tips for an effective use of the European Commission's Access2Markets portal [ Read all ]

International Trade by Sectors: 2020 Figures

Published by Marzia Moccia. Feb. 24, 2021 .

Covid-19 Great Lockdown Conjuncture Consumption pattern Foreign markets Uncertainty Global economic trends

World trade ends 2020 with a single-digit decrease and a rather differentiated situation among sectors [ Read all ]

Turkish Lira on the Upswing

Published by Alba Di Rosa. Feb. 19, 2021 .

Exchange rate Emerging markets Turkish lira Uncertainty Economic policy Central banks Exchange rates

Turkey's new monetary policy course finds investors' approval [ Read all ]

World trade Figures: the performance of major importers in 2020

Published by Marzia Moccia. Feb. 17, 2021 .

Covid-19 Great Lockdown Conjuncture Export markets Foreign markets Uncertainty Global economic trends

A picture of relatively generalised declines, albeit of very different degrees for different world destination markets [ Read all ]

Supporting the Internationalization of SMEs: Marketing Mix

Published by Rina Villaruel. Feb. 17, 2021 .

Planning Internationalisation International marketing International marketing

A well defined marketing mix could be a key for SMEs to explore international markets [ Read all ]

The Taiwan Dollar Race

Published by Alba Di Rosa. Feb. 12, 2021 .

Covid-19 Exchange rate Asia Emerging markets Trade balance Trade war Central banks Exchange rates

Exports and capital flows support the currency [ Read all ]

Opportunities and Accessibility for the Agricultural Machinery Sector: Focus on Mexico and Vietnam Markets

Published by Valeria Minasi. Feb. 11, 2021 .

Metal industry Emerging markets Export markets Market Accessibility

Mexico and Vietnam: emerging markets with high potential for European agricultural machinery exports [ Read all ]